Abstract: With the advancement of technology and the coverage model of intelligent networks, the rise of the gaming industry in recent years has been evident to everyone. The dissemination methods of games are no longer confined to rigid promotional models, and the influence of games has gradually expanded to all aspects of life. Correspondingly, gaming companies need to continually integrate resources, innovate, and upgrade to improve performance in line with the rapid development of the era. A diversification strategy aligns well with the planning needs and development goals within the gaming industry. In the context of economic globalization, a diversification strategy, as a preferred development model for enterprises, is equally applicable to gaming companies. This article uses Sanqi Mutual Entertainment Company as an example to explain the impact of a diversification strategy on the performance of gaming companies.
