(Anti-theft, will be released later.) Abstract: With the progress of technology and the coverage model of the intelligence network, the rise of the game industry in recent years is evident to the citizens. The dissemination of games is no longer confined to rigid promotional methods, and the influence of games has gradually expanded to all aspects of life. Correspondingly, game companies also need to continuously integrate resources, innovate and iterate, and improve performance in line with the rapid development of the times. A diversification strategy precisely meets the planning needs and development goals within the game industry. In the context of economic globalization, a diversification strategy, as a preferred mode for enterprise development, is equally applicable to game companies. This article uses Sanqi Mutual Entertainment Company as an example to explain the impact of a diversification strategy on the performance of game companies.
