(To be released later.) Abstract: With the progress of technology and the model of intelligent network coverage, the rise of the game industry in recent years is evident to all citizens. The way games are disseminated is no longer confined to rigid promotional models, and their influence has gradually expanded to all aspects of life. Correspondingly, game companies also need to continuously integrate resources, innovate, and update to improve performance in line with the rapid development of the times. A diversification strategy perfectly meets the planning needs and development goals within the gaming industry. Against the backdrop of economic globalization, diversification strategy, as the preferred mode of corporate development, is also applicable to gaming companies. This article uses Sanqi Mutual Entertainment Company as an example to explain the impact of diversification strategy on the performance of game companies.
