"Now let's return to the live streaming field. When celebrities endorse products, the hope is that fans will pay up, thus creating value for the celebrity, but fans like the celebrity for their works, not for the products they endorse. Take the domestic trendy clothing brand you were approached for as an example. A price of around 100 yuan isn't really that expensive. But within this brand's range, there are numerous fast-moving consumer brands to choose from. Your fans can watch your live stream, treating it like a film or TV work. However, getting fans to pay is totally different, okay?"
Luofeng continued, "As for influencers successfully selling products, it's because they are doing the business of product endorsements. Those who watch their streams know they are promoting products, and they know when they do, they can indeed bring economic benefits."
