After all, the Cheng Family's fashion company has no recognition in Huaxia Country. Launching popular clothing right from the start would extend the battle line too long, require a large investment, and due to lack of recognition, capturing the market is uncertain. Instead, it's better to initially focus on "high-end, grand, quality service," targeting a few major cities, hiring the most famous stars to endorse, and quickly establishing brand effect!
Once consumers have recognized the brand, introducing a more popular line of clothing will be much more accepted.
The approach was conceived well, with the funds available, and confidence in the products and future plans. Yet, the key issue is that it ultimately hit a wall.
