She started crying.
I remember I gave you this wallet. Where are you? Can you hear me?
Ziana started running to find him. She hit herself on a rock and fell. Ziana did not bleed but her foot was swollen.
Ouch! She tried to get up, but she couldn't.
Wallet fell on the floor she could not reach, meanwhile the white bear came near her and gave her the wallet. Both the white bear and Ziana were sitting on the ground and the bear brought the bag with him/her.
Ziana asked the bear; did you see Neo? Do you know him? Why did you bring me the bag?
Ziana is a unique girl, once she starts her questions she never stops, she never gives time to the other person to answer. Despite of her unique personality she is a top businesswoman in India.
The bear did not reply to him. Obviously, bears cannot. Hey, bear you don't have a name. From today your name is Vanilla.
Vanilla! She called the bear, slowly she closed her eyes and slept on the ground.
I am Ziana, the MD and CEO of Blush cosmetics and pink apparels. I completed my graduation from the National institute of fashion technology, India. I started my business after my graduation, with some loans and funds from my dad. In the beginning, it was difficult from me even to advertise considering the competition from the market with leading brands I could not cope up. I wanted to advertise, I started advertising via vlogs and videos in YouTube and Instagram. It took almost 1 year I was with 20% sales, but one of my videos with makeup range and dresses from my brands all together being used in one video, my video went viral.
Then I realized that the youth have a problem of mixing and matching the outfits, they cannot choose the right trousers, and suitable shirts. I styled a pink striped shirt with beige brown trousers and beige brown blazer with brown belt and brown shoes with a high ponytail hair and nude pink make-up. With whole of brown and pink were used in the look. I broke the brown monotony with pink shirt. Considering the reach, I realized that designing the dresses and manufacturing the clothes and make-up is not enough, we must style the customers also.
That's the point which changed my business perspective. I trained the salespersons in our stores about styling. The same style is not suitable for every customer. Women have different body shapes like hourglass, inverted triangle, triangle, rectangle, round. All types of trousers and pants, dresses are not suitable for everyone. Our salesperson styles the dresses as per the customer. During the sales, salespeople are always available to the customer. Display TVs are available at all stores speaking about styling with example pictures.
This reduced the work of customers, in the beginning they thought we are commenting on the personalities of customer but when they realized styling is affected by the height, personality, shapes and skin under tone for colors, when they received compliments at their workplace and home. This increased our sales.
I continued making videos on YouTube. I received collaboration with accessory brands in watch, gold and silver jewel, imitation/ fake jewels, footwear, handbags, hair accessories.
Now we are tied up with the top leading brands in India. All this happened 2 years after my graduation. I was invited to London College of Fashion to address the students for their graduation ceremony. I flew from Mumbai to London. I was giving my speech, and I didn't know someone was noticing me. He is also one of the invitees to the event. Neo, the great grand son of Neil the business tycoon from India who started his business 180 years ago in India. Neo is also one of the legal hires of the business in diversified sectors. Neo completed his graduation 1 year ago at London fashion school. I felt he is one year younger than me but achieved so much.
After the event, I and Neo had a lunch together with the school professors. Neo and I exchanged our contact details. He told me that his cousin brother watches my videos in you tube and he randomly came across my videos, he talked about my ideology with Neo.