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Chapter 374 - Chapter 369: Public Opinion War Counterattack

Getting involved in such a meaningless war of words will only add fuel to the fire for your competitors.

Fox executives would not be unaware of this outcome.

But the problem is that Fox has been dragged into this entire war, forcing them to join this meaningless war.

Washimine on the other side will definitely not miss this war of public opinion to add more heat to the already popular UBW.

If Fox doesn't leave, then Washimine, who has a complete propaganda system, will definitely beat Fox's fans so badly that they won't even recognize their mothers.

If that's the case, then why not just get involved?

In this way, at least the popularity of "X-Men 3" can be hyped up and its first round of box office popularity can be increased.

With the involvement of a large media group, the battle immediately escalated.

With the help of its former employer, Murdoch's News Corporation, Fox immediately launched a counterattack against Washimine and UBW.

All major platforms under News Corporation launched criticism against UBW at the first opportunity.

If you are a viewer who only watches Fox entertainment news, you will find that there is suddenly a movie in your world.

This movie is so bad that it's criminally difficult to watch.

The name of this movie is UBW, and it is so bad that it is a shame to the "X-Men" series that it was released in the same month as Fox's "X-Men 3".

"The plot is unoriginal and follows the same old formula as The Terminator. If such a movie was released in the 1970s, it might have been accepted by the audience, but it is an insult to the modern film industry now!"

On Saturday noon, Nanaya saw this scene on the TV in his room.

A middle-aged man in a suit and tie made a lot of irresponsible remarks on Fox TV's film review program.

Although Nanaya didn't know how much money Fox had received from the other party, seeing how hard the other party was working, he guessed that Fox must have given him a lot of money.

It is said that this person is a very famous film critic in North America, but Nanaya has never heard of him.

Anyway, in his memory, apart from super famous ones like Roger Ebert, there are basically few people he knows in the film critic industry.

Even in his previous life, Nanaya listened more to the film reviews from the self-media on video websites.

However, Nanaya was somewhat surprised that the fight caused by UBW would escalate to such an extent.

It's not that he was surprised by the quarrel itself. Having experienced various online opinion wars in his previous life, this kind of quarrel caused by movies is really too common.

On the contrary, it is those quarrels that suddenly break out for no apparent reason that make people feel confused and awe-inspiring.

What really made Nanaya feel incredible was that the old fox would actually get involved in this fierce war.

"This is a loss of face." Nanaya rubbed his chin and said, "Fox must have seen that my UBW is so popular, so they want to use the popularity to promote "X-Men 3"."

"Don't be so conceited." Rin handed the coat to Nanaya, "Hurry up and get going. Don't be late."

Nanaya took the coat and said, "Thank you. You are worthy of being my good wife."

"Stop being so conceited."

Rin snorted, but her expression still looked happy.

"Go home after work, got it?"

Rin kissed Nanaya's cheek gently and then fixed his tie for him.

"I see."

Nanaya nodded, and then he left the house and headed to the Washimine North American headquarters with Rin's farewell.

Nanaya must make good use of the quarrel between Washimine and Fox. After all, the other party has given him the attention, and he would be doing himself a disservice if he doesn't take advantage of it.

So Nanaya changed his plan to fool around with Rin on the weekend and went out to meet with the members of the publicity department of Washimine Entertainment.

If it were based on traditional propaganda thinking, this kind of dispute would simply attract negative attention, but Nanaya, who had experienced the era of information flow, felt that this was a godsend.

"We need a push from behind."

As soon as Nanaya arrived at the office, he expressed his opinion.

"Shion, this kind of dispute can create topics for UBW on various platforms and attract more people's attention."

In Nanaya's memory, the movie "Little Broken Ball" in his previous life attracted a lot of traffic from passers-by with the "battle between 0 points and full marks".

Although it is difficult to say how much of the movie's final box office of 4.6 billion RMB came from that fierce battle, this incident undoubtedly helped the movie maintain its popularity for a long time.

Of course, Nanaya's only worry was whether Washimine could keep up with Fox's publicity campaign in terms of publicity channels.

If there are one-sided negative reviews, the publicity advantage will be greatly reduced.

After all, UBW itself is not a completely bad movie, and the negative reviews and traffic cannot help this movie win the annual box office championship.

Shion was somewhat concerned: "Is this appropriate? Will it lose some potential viewers?"

"Have you read the comments of those crazy people attacking us?"

Nanaya answered his own question and said, "Except for those from Fox's official channels, everyone else is either a troll or a hater. These people won't buy tickets to enter the cinema at all. Losing them won't have any impact at all."

Shion thought of comments like "Because it's Washimine's movie, I gave a bad review without even watching it," and couldn't help but feel that what Nanaya said made sense.

"An important point in publicity is to find the right potential customers. Since they are not our target group, we naturally don't need to care about them."

Nanaya knows that he is making a movie, not printing US dollars, and it is impossible for everyone to like it.

Whether a movie is right for your taste is a very subjective view.

What is honey to me may be poison to others.

The composition of movie fans is very complex, and there are also audiences who like to watch bad movies just for fun.

So far, there has not been a movie that is liked by everyone in the world. In this case, don't think about catering to everyone's taste.

It's very stupid to get upset about one or two bad reviews.

What's more, as the dispute escalates, it is not impossible to convert these black fans into users.

"We don't need to care about these trolls at all." Nanaya pointed to the big screen filled with data information and said, "What we really need to do is to properly guide the direction of the controversial topic. When presenting it to passers-by, we need to show that this is a very controversial movie, not a bad movie."

"The current situation is indeed very suitable for creating topics, especially when Fox is so determined to kill us."

After hearing Nanaya's words, a publicity and promotion leader from Washimine couldn't help but nodded.

"And maybe by doing this we can attract them to the cinema."

William raised his hand and said.

"Oh?"

Everyone except Nanaya looked at him in confusion.

"If you want to scold someone, you have to have some substance. Otherwise, if you keep repeating the same words, you will only be laughed at."

William spread his hands and replied, "In that case, some of those who cursed us will definitely go to the cinema to find something to curse about UBW, or to witness how bad UBW is. I am a living example."

Nanaya then remembered that this guy was the leader of the opponents when he was filming "Goblins Slayer" and a typical patient of Stockholm syndrome.

"Indeed, just like what this King Realm... this person said, the more paranoid people are, the more likely they are to do this!"

Nanaya concluded: "What we need to do now is not to let Fox overshadow us. By the way, we need to increase our efforts to discredit X-Men 3."

"There will be no problem with publicity. We have always had good cooperation with TV networks other than Fox. As for the Internet, Fox is not even worthy of supporting us."

Shion said this confidently. She had been annoyed with the old fox for a long time and was feeling very angry.

"But isn't criticizing X-Men 3 the same thing Fox did to us? Isn't that just giving them publicity?"

"Nothing." Nanaya waved his hand and said confidently: "I observed the stars at night and X-Men 3 will be as bad as Fantastic Four."

If it was "X-Men 2" or "X-Men: Days of Future Past", Nanaya might not dare to do this.

But since the opponent is "X-Men 3"...

Although "Dark Phoenix" and "Logan" are at the bottom, "X-Men 3" cannot be said to be the worst in the series, but it is definitely a mediocre work.

Especially when the previous film "X-Men 2" was so excellent, the mediocrity of "X-Men 3" would become an unforgivable original sin in the eyes of movie fans.

Labeling "X-Men 3" a bad movie in advance will help to make things worse after the movie is officially released

Maybe at the beginning "X-Men 3" will have a big hit due to its popularity, but what will follow will definitely be an avalanche-like decline.

This war of public opinion actually involves matters of profit, and Washimine's speed of action can be said to be quite fast.

Following Nanaya's suggestion, Washimine started a war of words with Fox on the TV platform, and at the same time, he used [See Moon] as a base to launch a planned counterattack on the Internet.

Since [See Moon] was launched, this video website has immediately become a favorite on the Internet.

Currently, the number of registered active users of [See Moon] around the world has reached nearly 100 million, and the number of users who have opened paid projects has exceeded 20 million.

With the first-mover advantage and Washimine's abundant money for promotion, [See Moon] has directly become the world's number one video website and Washimine's most powerful self-promotion channel.

Moreover, as the number of users increased, the previously unappreciated user-uploaded video feature of [See Moon] also became popular.

After all, most people who surf the Internet these days are stingy, and spending a dollar is a loss for them.

Although they have become users of [See Moon], they don't want to spend money and just want to watch free movies and TV series on [See Moon] all day long.

However, due to the relationship between copyright and the differentiated experience for paying users, [See Moon] does not have much free copyrighted video content every month.

Under such circumstances, the video upload service as a free function naturally won the favor of this part of the audience.

The official management of [See Moon] is very relaxed about this. As long as users do not upload restricted content or videos involving copyright, they can basically share and upload whatever they want.

Under such circumstances, [See Moon] gave birth to a group of the world's earliest video up masters.

Now, these people have become Washimine's best propagandists.

 

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