The first weekend box office of more than 90 million US dollars seems pretty good. After all, this result is only one step away from breaking 100 million in the first weekend.
But for a movie that earned more than 43 million US dollars on its first day, this result means an avalanche of decline.
Because the box office results on the first weekend were not even three times that of the first day, there is no other reasonable explanation other than that the box office results on Saturday and Sunday were much worse than those on Friday.
"X-Men 3" has many similarities with the UBW released a few weeks ago to some extent. For example, both are big-budget summer movies, both are fan movies of the series, and the characters in the movie are numerous and have different abilities.
In this case, we will take UBW as a comparison.
If the performance of the Thursday premiere is not counted, the box office of UBW in the first three days was highest on Saturday, followed by Sunday. Friday, as the first day, was the lowest.
The above is the normal box office performance of a popcorn movie in the first three days of its release. However, it is abnormal that "X-Men 3" had the highest box office performance on the first day and then dropped day by day on Saturday and Sunday.
This only shows that there are huge problems with the movie, which is why the audience has given up on the movie.
But it's too late to say anything now.
After all, the movie has already been released and audience reputation cannot be changed.
Without the Time Stone, Fox executives couldn't turn back time to before the movie was released.
Of course, if there really is a Time Stone, Fox might be more likely to turn the time back to before the film was launched.
However, there is much more that worries Fox executives, including Jim Gianopulos.
As the bad word-of-mouth of "X-Men 3" continued to spread, the movie's box office performance became worse and worse.
Fox tried to use the influence of its media group to reverse this bad situation, but it backfired.
Although there is no negative news about "X-Men 3" on Fox's TV stations, it does not mean that other TV stations will not broadcast the poor box office performance of "X-Men 3".
More importantly, on the Internet, a platform where Fox's strength is quite weak, negative news about "X-Men 3" is spread almost all the time.
In 2006, those who went online were all young people, and they were the main force buying tickets to watch movies in cinemas.
As a result, these target audiences are constantly affected by these negative news. How could the box office of "X-Men 3" have a healthy trend?
You have to know that the reputation of UBW was not so much polarized as it was a quarrel between two fan groups.
Except for those die-hard Fox fans who deliberately smeared UBW, most people's rating of this movie is above average.
But this is not the case with "X-Men 3". The poor performance of the movie made it unacceptable to most audiences.
The X-Men fans, who were supposed to stand on the same front with "X-Men 3" and attack the critical voices in order to protect the reputation of the movie, this time stood on the opposite side of the crew and Fox.
As the saying goes, the deeper the love, the more severe the criticism.
Just as these fans had a fierce war of words with Fate fans to protect the reputation of X-Men, they are now criticizing "X-Men 3" just as harshly.
A well-known superhero movie reviewer on IMDB commented after watching "X-Men 3":
"I thought Fantastic Four was bad enough, but I didn't expect X-Men 3 to be even worse. The whole movie is completely confusing and the characters are almost completely ruined. Fox completely destroyed the emotional connection between our two movies and the characters! This is an unforgivable crime!
"In short, I won't be the first to watch the next superhero movie produced by Fox unless the word of mouth is good."
This IMDB user's comments on superhero movies have attracted quite a lot of attention. When choosing to watch a superhero movie, many users will read his comments on the movie before making a decision.
Although not many viewers will choose not to go see X-Men 3 because of this review, the impact on the movie's box office is still huge when most viewers say the movie is very bad.
So although "X-Men 3" barely won the championship during the Memorial Day holiday, it was still far behind the king-like dominance when UBW was first released a few weeks ago.
Of course, relying on the fans accumulated from the first two "X-Men" films and the guise of a special effects movie, "X-Men 3" will still be able to get more than 150 million in the North American market. Coupled with the box office in various countries overseas, there will be no problem for the film to break even, and it will not affect the establishment of other films in the "X-Men" series.
But it is obvious that this result is far from what Fox executives had originally expected, let alone being on par with UBW.
Everyone was originally very confident at the beginning of May and was planning to show Washimine how powerful they were, but who would have thought that this would be the result at the end of May.
Looking at the increasingly dismal box office data of "X-Men 3", Fox Chairman Jim Gianopulos couldn't help but sigh at the impermanence of life.
There was widespread grief in Fox, but there was one person who was as depressed as the people in Fox.
This person is none other than Shion.
Originally, Shion had prepared a series of dirty tricks and underhanded moves to deal with 20th Century Fox during "X-Men 3", waiting to use them after the movie was released.
Who would have thought that before Shion even took any action, "X-Men 3" collapsed.
Afterwards, Fox was in a situation where everyone pushed him down, which made Shion feel embarrassed to add insult to injury. After all, these people were really miserable.
To put it more clearly, Shion's feeling at this moment was - I haven't even used any strength yet, why did Fox fall down first?
In fact, only Nanaya himself knows that he has had a lot of influence on "X-Men 3".
The first is the movie's box office on the first weekend. Because of his own relationship, the original result of over 100 million (although it was only over 100 million) was compressed to only over 90 million.
The total box office performance in North America also changed from more than 200 million US dollars to only around 150 million.
It is difficult to calculate the overseas box office at the moment, but Nanaya estimates that the box office will definitely be much less due to the influence of UBW.
Part of the reason for this is the quarrel between Fate and the X-Men at the beginning of the month.
Because of the excellence of UBW, many people regard "X-Men 3" as a good movie comparable to UBW. These young people who like to express their opinions on the Internet are also the first round of audiences of "X-Men 3".
But the greater the hope, the greater the disappointment.
When these viewers find that "X-Men 3" is very different from UBW, they will think they have been cheated.
"X-Men 3", which originally could have scored a passing score of 6 points, became an unqualified work in their eyes. Naturally, such emotions and word-of-mouth spread had a significant impact on the box office of "X-Men 3".
However, Nanaya no longer took "X-Men 3" seriously at this time. He had more important things to do.
With the arrival of June, Nanaya's long-prepared projects FZ and HF are finally entering the official shooting stage.
On June 2, Nanaya ended his promotional activities in various European countries and returned to North America on Washimine Company's special plane.
However, Nanaya did not rush to start the filming, but went to Burbank, Los Angeles first.
Because the crew of "Iron Man" is currently filming at Hugh Studios in Burbank.
As the producer of the project, Nanaya would of course ask about it.
The city of Burbank can be regarded as the art capital of the United States. The headquarters of major media companies such as Disney, Warner and NBC are located here.
However, for Hollywood insiders, this place is more famous not for the headquarters of these big companies, but for the numerous studios.
As the place with the highest density of studios in the United States, Hollywood crews will shoot most scenes in Burbank unless they have special shots or are shooting abroad. This place is like Hengdian in the United States.
As in history, for the sake of production convenience and cost considerations, all filming work for the "Iron Man" crew was completed in the United States, and all indoor scenes were filmed in Burbank.
Given Nanaya's identity and his current status in Hollywood, he encountered no obstacles at all in entering the filming location of "Iron Man".
The scene currently being filmed by the crew is the one where Tony Stark is testing the production of a mecha.
Downey, wearing a motion capture suit, is performing actions at the request of director Jon Favreau. Without the help of special effects, these actions look funny and ridiculous, a bit like a lunatic having a seizure.
Nanaya didn't say hello to anyone. He just found a chair and sat next to the camera to watch the crew's filming process.
However, with Nanaya's iconic oriental face, he would certainly stand out in a crew full of Europeans and Americans.
The other crew members were too busy filming to bother with him, but some people who had nothing to do didn't bother with him.
So, Kevin Feige, who was also supervising the filming on the set, took the initiative to find Nanaya.
"Nanaya, you are too irresponsible as a producer, aren't you? The filming is almost done, and you just came to the crew to take a look. You are doing a good job as a hands-off boss!"
In response to Kevin Feige's ridicule, Nanaya rolled his eyes.
"Stop talking nonsense. Do you have the guts to deduct my salary?"
"You're cruel!"
Feige immediately gave Nanaya a middle finger.
You have to know that Nanaya is the boss of Marvel now. How can an employee deduct the boss's salary?