Of course, Washimine's promotion of "Purgatory Flame" is not limited to the Internet.
Traditional media such as newspapers and magazines are still an indispensable part of the promotion of "Inferno".
After the movie was released, many well-known film critics also expressed their opinions on the movie in their own film review columns.
However, this time, the critics' reviews were generally much better than those of Seven Nights' previous films.
You have to know that for movies before Nanaya, except for those that have been publicized, most professional film critics gave average reviews to the movies.
But "Inferno" is different. The heavy plot of the movie is very much to the taste of these critics.
In the eyes of many film critics, this film's analysis of human nature is very accurate and can be called outstanding.
A few film critics, such as Kenneth Turan, also praised the film's dialectical thinking on good and evil.
Turan even publicly stated that this movie was the best movie of 2008.
I wonder if this film critic will change his mind after "The Dark Knight" is released in July.
On the other hand, many people also expressed their dislike for "Purgatory Fire".
It is impossible for a film to be popular with everyone.
So criticism is certainly unavoidable.
Although "Inferno" was fortunately rated PG for guidance, the content of the movie is really not far from the R rating.
For family audiences with minors, "Inferno" is obviously not a good movie for the whole family due to its overly dark themes.
Many parents even publicly protested and demanded that the movie "Inferno" be rated R.
Nanaya was a little helpless about this result.
After all, the IP time of Fate is quite short, and it is impossible for it to be the memory of several generations like Mr. Wayne.
Since parents do not fully understand the Fate IP, they will naturally demonize it deliberately.
Therefore, Nanaya estimates that after the fans' enthusiasm in the first few days, the box office performance of "Inferno" will probably not be very strong.
There is no doubt that the first-round box office will exceed the historical record of "The Dark Knight" during the same period.
But Nanaya himself has no idea whether he can win this year's box office championship.
Fortunately, the sales of various peripheral products of the film are hot enough. Even if "Purgatory" is not the champion, the profit will definitely not be small.
"Just got some rough statistics."
Shion walked into Nanaya's office with a happy face. She pulled over a chair and sat opposite the man.
"Are the peripheral sales?"
Nanaya raised his head.
"Yes. Yesterday alone, the sales of Inferno's peripherals in North America were around 9.1 million US dollars! Quite a few sales outlets were sold out! And this doesn't even include the 20 motorcycles we sold."
"Actually, there are 19 cars." Nanaya shook his head. "The one Ryan ordered is a gift to her."
Last night, Ryan showed her the peripherals that she secretly bought at the cinema while Lily was working.
Although Nanaya was secretly happy when he saw Ryan wearing a windbreaker of Emiya Kiritsugu's style.
But when he heard that Ryan had ordered a custom Rolls-Royce FZ motorcycle, Nanaya immediately exploded.
Finally, considering that Ryan really wanted a motorcycle, Nanaya transferred the Rolls-Royce sample that he had given him to Ryan.
After all, after giving the car to Nanaya, he had left it in the garage.
I guess I will never have the chance to go out for a ride in this lifetime.
In that case, Nanaya thought it would be better to give it to Ryan.
At least he is someone who knows how to use it.
However, Nanaya did not ask Ryan to return the deposit.
After all, the pre-order quantity of 20 motorcycles is a good publicity point.
The difference between the numbers 19 and 20 is still very subtle.
Thinking of this, Nanaya asked Shion: "What is the sales commission we signed with the major manufacturers?"
"Most of them are 30 percent licensing fees! A small portion is more expensive," Shion reminded.
Nanaya nodded and took out a bottle of Lipometre from the drawer.
"You're drinking this now?"
Shion frowned slightly.
"Yeah. I worked late last night, so I'm a little sleepy."
Nanaya didn't explain much. He unscrewed the bottle cap and drank the energy drink in one gulp.
Then he wiped his mouth and said, "It looks like peripheral income won't be a problem."
"That's definitely not a problem." Shion looked at Nanaya with some concern, "If you're too tired, why don't you go home and rest?"
"No."
Nanaya refused directly: "Now is the most critical period of "Purgatory Flame", I can't leave."
"You...ah. Thanks, Bali."
After taking the coffee from Bali, Shion thanked her and said, "Anyway, if you feel unwell, just tell Sera directly."
"Don't worry, I'm not a child anymore. Why are you acting like an old woman?"
"I am concerned about you. Now you must make sure you get enough rest."
"Don't worry, I will."
After vowing to go to bed early tonight, Nanaya turned the conversation back to work.
"The specific data of peripheral sales needs to be compiled as soon as possible so that we can actively prepare for the stock."
In response to Nanaya's reminder, Shion nodded: "I know, I have already added people to the marketing department."
"According to normal rules, peripheral products usually reach a sales peak one week after the film is released."
Nanaya tapped the table with one hand and reminded them, "It's only the second day, and the day to make money hasn't come yet. We must not let a situation arise where there are viewers who want to buy, but we have nothing to sell."
Although hunger marketing is very effective, it also depends on the situation.
There are many small daily necessities in the authorized peripherals of "Purgatory".
Products like key chains, mugs, and towels may be out of stock when the audience is in the mood to consume.
By the time it's available, the audience might not want to buy it anymore.
Don't underestimate these little gadgets. Due to the large sales volume, the overall profit of these things is much higher than that of expensive props.
"By the way, I remember you have an agreement with your sponsor?" Shion asked.
"Yes, if the global box office of Inferno exceeds 1 billion US dollars, they will have to add 20% of the sponsorship fee."
A global billion in 2008 is far from the standard for a blockbuster.
All the movies that can reach this number are very classic commercial films.
So even though the fee has to be increased by 20%, if "Purgatory Fire" can really achieve this, Nanaya believes that those sponsors will be willing to pay for it.
For the next period of time, Shion talked with Nanaya about the promotional points of "Purgatory Flame".
Then Shion left Nanaya's office and went downstairs to arrange the tasks.
With Shion's request, Nanaya didn't work all night like he did yesterday.
After dealing with the most urgent matters, Nanaya returned home with the two maids.
After leaving the Washimine headquarters building, Nanaya specifically asked Sera to take a walk around the business district when returning to the villa. He wanted to see the situation of the movie theaters in the business district.
Today is Saturday, which is a good day for everyone to watch a movie.
Although "Inferno" did not create long queues outside the cinema like "Titanic" or "Avatar" in Nanaya's memory.
However, near the cinema, Nanaya could still see quite a few audiences COSing movie characters.
Some of them were preparing to go to the movies, while others had just returned from the movies.
No matter which type of person they are, their faces are filled with happy smiles.
Nanaya even saw a father dressed as Iskandar walking out of the cinema with his child who was dressed as Waver (probably done by the father).
The child was holding a Gilgamesh doll in his hand, but he was shouting "Excalibur!"
Because the child was shouting loudly, many people on the side of the road turned their heads to look over.
When they saw it was a child, those Fate fans all showed mysterious smiles like mothers on their faces.
"puff--"
Seeing this scene, Nanaya couldn't help but smile like the passers-by.
An indescribable feeling of satisfaction arises spontaneously.
Strangely enough, Nanaya's first reaction was relief.
Seeing these children like the characters and stories of Fate, Nanaya feels genuinely excited.
It can make children like their own works and allow them to run on the street with toys made of their own works.
This is the result that countless works desire, but very few can actually achieve it.
Why are characters like Batman and Sir Alex always so popular and welcomed by people?
Because they accompany the growth of a generation, and these grown-up children will pass on their childhood idols to the next generation.
Fate started late, but it has the same chance to be passed down as other popular characters.
At least Nanaya now sees a chance for his work to be passed down.
Perhaps one day in the future, Type-Moon's story will change due to market needs.
It's like Wayne has been reinterpreted countless times, Spider-Man has been rebooted countless times, and Ultraman and Kamen Rider have been changed for commercial needs…
The stories of these works are now completely different from what they were originally, but the IP has been passed down by generations of creators.
Watching the next generation carry on what I love, and seeing my favorite works passed down from generation to generation.
This sense of happiness and anticipation makes Nanaya feel far more satisfied than simple commercial interests.
[It turns out that I am still an emotional person...]
"Sera, go back. We have to work hard tomorrow."
Nanaya closed the car window and gave an order to Sera.
"OK."
A black sedan passed by a movie theater on Manhattan Island, leaving only a trail of smoke.
No one knew that the Father of Fate had just stopped here.
However, those who love Fate stories will continue to explore this wonderful Type-Moon world.