Nanaya was very clear that with Yumi's popularity in North America at that time, plus the added bonus brought by the subsequent release of "Madoka Magica".
He believed that Yumi would become the kind of star who could bring hundreds of millions of dollars in revenue to the company every year.
Even though she is not as good as Lily, Yumi will still be one of the top stars under Washimine Entertainment.
"Yumi, I hope you can think more about your own personal development. As for the development of the team, you just need to do your duty as the captain, and I will take care of the direction of the team."
Although Yumi often loses her composure in front of Nanaya, her IQ does not drop to zero.
After listening to Nanaya's words, she immediately said: "Brother, don't worry, I won't let you down."
Nanaya nodded gently, "I believe in your abilities as an idol, now show them to the world."
"Yes."
Nanaya's words aroused Yumi's competitive spirit, and she clenched her fists tightly as if to cheer her on.
"I will definitely become a better idol than Lily!"
Without staying for too long, Yumi quickly said goodbye and left.
But deep down in the girl's heart, she was ready to make a bid for the position of the world's number one idol.
Frankly speaking, apart from her lack of confidence, the abilities displayed by Yumi were impeccable.
The changes that Yumi has undergone during this period are slowly overcoming her only shortcoming.
She was able to attract the attention of audiences all over the world with just a fashion show, and now a blockbuster is about to be released.
I believe that after the successful release of "Madoka Magica", Yumi will definitely become Washimine's other trump card besides Lily.
Nanaya was very sure of this.
For Nanaya, Yumi's visit was like a small interlude in the promotion of "Madoka Magica".
Nanaya's work focus has always been on this movie on which he has put a lot of effort.
At the same time, Washimine Entertainment's promotional focus has also shifted to "Madoka Magica".
Although the production costs of this film were all funded by Nanaya personally, it is also the film with the highest publicity and promotion costs in the history of Washimine Entertainment.
Washimine Entertainment spent a total of nearly $100 million on publicity and promotion for this film.
Even if this amount of money was used to make a movie alone, it would be the budget for a top Hollywood production.
The money was spent by Washimine Entertainment on various film promotion projects, from the initial film opening ceremony to the subsequent Victoria's Secret Fashion Show.
Even the movie "Thor" which was released in August had a teaser advertisement for "Madoka Magica".
Not only that, hard advertising, soft publicity, TV trailers, online hype...
Thanks to the abundant financial support from Washimine Entertainment, the publicity and promotion of the "Madoka Magica" crew has almost reached its peak.
After completing fan meetings across North America, Washimine Entertainment also asked the actors to visit several major overseas markets.
Even at Nanaya's request, after the promotional period in North America was over, Sakutsuki Yumi and Tohsaka Rin made a special trip to China.
After spending countless efforts on public relations, the market review department there finally agreed to introduce "Madoka Magica".
Although there are a few overly violent scenes that will be edited, they are all shots of Homura Akemi killing QB, and have little impact on the movie as a whole.
Washimine Entertainment and the headquarters were somewhat confused as to why Nanaya was so eager to have "Madoka Magica" enter the Chinese market.
You know, even though Nanaya attached great importance to that place before, he had never required Washimine Entertainment to introduce the movie like this time.
After all, although the film market there is huge, the audience has not yet formed the habit of watching movies.
In addition, there are many constraints on the activities that the crew can do.
If the person who gave the order was not Nanaya Kiryu, the publicity and promotion department of Washimine Entertainment might have been on strike.
But Nanaya himself is very clear that starting from 2010, the Chinese film market will show a rapid growth like a hurdle.
Chinese audiences, who have become accustomed to watching movies at home, will abandon their traditional viewing habits and go back to the cinema.
With the help of these enthusiastic movie fans, China's box office performance will improve year by year and eventually become the world's second largest film market after North America.
There are many reasons for reaching the first result.
One of them is the unique viewing experience brought by 3D movies and IMAX format.
It is this level of shock that cannot be felt when watching movies at home that has gradually made audiences develop the habit of watching movies in theaters.
In Nanaya's previous life, the movie that changed everyone's movie-watching habits was "Avatar", and this time, Nanaya hopes that his "Madoka Magica" can become that movie.
I don't know if it's a coincidence, but the premiere time in China was not synchronized with that in North America.
Instead, it is scheduled for January 4th of next year, the same time as the release date of "Avatar" in the previous life.
It's not that Nanaya doesn't want the two sides to be completely synchronized, but the movie schedules there are not entirely decided by Washimine Entertainment.
Of course, this situation does not only exist in China, but also exists all over the world.
In Japan, most of the Hollywood movies scheduled for the summer season have to be postponed for half a year to prevent their own country's summer movies from losing box office sales.
The only exceptions are Disney Dad and Sony Columbia.
Thanks to its strong public relations capabilities, Disney's films are often released simultaneously.
As for Sony, since it is a Japanese company, the Japanese market is naturally taken care of.
This world has another person named Washimine who is in the same situation.
Apart from these few, other Hollywood film companies can only wait until the global film craze has almost died down before releasing their films in Japan.
In comparison, the Chinese audiences who can maintain simultaneous releases around the world, with a small number of films released once a month, are really lucky!
However, two months of delay is not without its benefits. At least after "Madoka Magica" becomes a big hit in North America, movie theaters in China will have enough time to update their equipment.
Nanaya still has memories of the initial period when "Avatar" was released.
Due to the insufficient number of 3D movie projection equipment, cinemas are always crowded with people every day.
Everyone came to see what the so-called 3D movies are.
You may ask why Nanaya remembers it so clearly, because he was one of the people queuing back then.
Although this disguised form of hunger marketing also promoted the promotion of "Avatar", Nanaya still hopes that there will be more 3D theaters in China.
Anyway, the sudden surge in movie-watching enthusiasm is definitely not something that can be absorbed by simply adding a few theaters.
And if two more theaters can help "Madoka Magica" perform better at the box office there, why not?
Of course, it is still early for Chinese movies to be released. Currently, Washimine Entertainment is still focusing on North America.
Newspapers, magazines, radio stations, television stations, cinemas, train stations, and even shopping malls and shops on the street.
As long as there is traffic, you can see various materials related to the promotion of "Madoka Magica".
50 days before the movie was released, the "Madoka Magica" crew began to publish special countdown posters in the [See Moon] column.
These posters are released every day, and the content varies, but they are basically based on the characters in the "Madoka Magica" movie.
These posters are beautifully made and the characters in the paintings are very distinctive.
It soon sparked heated discussions on the Internet.
After seeing one poster, many netizens even started to wait for the newly released posters every day.
I have to wait until the official releases the new poster before I go to bed, otherwise I will feel uncomfortable all over, as if something is missing.
Whether it is the unique countdown poster or the movie advertisements that appear everywhere.
These are things that Washimine Entertainment can only produce by spending money.
By the end of October, Washimine Entertainment had almost spent its $100 million budget on global promotion of Madoka Magica.
Employees in the publicity and promotion department are all suspecting that the global publicity and promotion of "Madoka Magica" will definitely exceed the budget.
No, it's not a doubt, but a certainty that it will exceed the budget.
But even so, Nanaya and Shion did not stop the publicity and marketing department from continuing to spend money all over the world.
They all know that the current era of commercial television is an era that requires crazy investment.
Therefore, only spending money to promote the film can generate returns.
Promotion and movie box office have long been equated to some extent.
In essence, the promotion of a movie is not much different from the promotion of an ordinary product.
Both parties have the same goal - how to let more people know about their products.
Thanks to its carpet-style publicity, the movie "Madoka Magica" is definitely well-known.
Almost everyone who pays a little attention to movies knows that a movie that costs a lot of money and has amazing special effects will be released soon.
Other North American film studios modified their Halloween movie release plans months ago.
Whether this movie called "Madoka" is a genuine powerhouse or a dud like "Superman Returns".
The popularity of this movie will definitely not be low in the early stage of its release, and the audience's attention will only be on that movie.
Choosing to release a movie on a similar date to the other party is not even like an egg hitting a stone, it's just seeking death.
In the last period before the movie was released, all the employees of Washimine Entertainment were working at their best.
Most people even work overtime until the early hours of the morning for several days in a row before finishing their work.
Many people have been living and eating in the company during this period.
This is really a rare situation for American employees who lack an overtime culture.
But if "Madoka Magica" can really break the box office record in film history as Nanaya said.
Then they believe that their efforts are meaningful.
If I really succeed, then I will really become a part of history.
This sense of honor can motivate employees to work more enthusiastically than simply getting a promotion or a pay raise.
After a long wait, the time finally came to October 29, 2009 - the day of the premiere of "Madoka Magica".