The practice of deceiving with trailers is nothing new.
After all, many trailers are played much earlier than the official release of the movie.
It is very normal for a movie to be edited and modified before it is officially released.
Some shots may look good when shown alone in a trailer, but may not look good when put into a movie edit.
Of course, these situations are rare.
As the essence of a movie, the trailer usually contains the most exciting part of the movie.
Unless the movie is significantly changed, the footage from the trailer will basically be included in the feature film.
If a movie is a dinner, then the trailer is the menu.
Such practices of selling dog meat under the guise of selling mutton will definitely be criticized by movie fans.
So unless necessary, the trailer clips will appear in the main movie.
But with the development of Internet information, the problem of spoilers in trailers began to emerge.
In the past, everyone watched trailers on TV, without pausing or rewinding.
If you want to watch the trailer again, you can either record it with a VCR or sit in front of the TV and watch it.
But now, thanks to the convenience of the Internet, movie fans can watch trailers over and over again.
Some viewers with sharp eyes can even analyze the trailer frame by frame, guess the plot of the movie and post it online.
In fact, there were people like this in the past, but in the era before the rise of the Internet, such communication could only occur in small circles.
It will not have much impact on the entire audience.
But things are different now.
Not only do spoilers affect a wider audience, but more and more people are involved in deciphering the plot.
With everyone's collective efforts, more and more guesses were made about the plot of the movie, and it was getting closer and closer to the truth.
Film producers have a love-hate relationship with this situation.
Because of these people's guessing activities, their own movies were promoted rapidly, allowing more people to learn about the movies.
But on the other hand, the producers were extremely annoyed that the plot of the movie was guessed.
The audience already knows the plot before watching the movie, which is very detrimental to the viewing experience.
But it is difficult for the producers to crack down on those who speculate on the plot.
If they are the type of people who spoil the plot directly after watching the movie, then you can just sue them.
But the production company has few means to stop those who are just guessing the plot.
Therefore, the producers and publicity parties could only compromise and focus on the trailer itself.
The so-called fake trailers in the past were just misleading editing.
That technique is not considered very sophisticated, and basically anyone who knows a little bit about editing can do it.
For someone more capable, it is even possible to edit "Drawing Sword" into something that resembles "A Dream of Red Mansions".
Anyway, before the release of "Fist of the North Star: Hokuri Akemi", no one had ever thought of linking cute animation and philosophy together.
Since the rise of the Internet era, there are many UP hosts who have become famous for this skill.
Among them, the ghost animal area is the hardest hit area by these people.
But there are also disadvantages to doing this. Excessively misleading editing will make the audience feel that the movie is not what they expected.
I was clearly expecting story A when watching the movie, but the movie ended up showing story B.
If the movie is good, it's fine, but if the quality is not good, it will be criticized a lot.
After a few setbacks, the producers changed their tactics and started adding fake shots to movie trailers.
The advantage of doing this is that it will not cause the audience to misunderstand the story of the movie.
The story hinted at by the movie trailer won't be too far off from the story the audience subconsciously wants to see.
On the other hand, the difference between the trailer and the movie content will also give the audience a sense of novelty.
The best example of this is Marvel.
The fans applauded when they were able to directly type the sentence "We shot a lot of shots just as a preview service" on the public screen to mock.
I guess Marvel is the only one in the world.
DC next door wanted to learn, but ended up with a weird look.
In the end, he was sued by fans for false advertising.
Nanaya has seen it very clearly from the different treatments of Marvel and DC.
It doesn't really matter whether the trailer is real or not.
As long as it can achieve the normal publicity effect and attract audiences to the cinema, that will be enough.
As long as the movie story is exciting, people won't protest because one or two shots were not edited into the main film.
On the contrary, if the quality of the movie is not up to standard.
Even if you cut a flower out of the trailer, you will still be criticized in the end.
You may even be scolded more.
Nanaya is very confident in the quality of his film, so he doesn't think the audience will point fingers at him and scold him after watching the movie.
It doesn't matter if I get scolded, it's all Urobuchi's fault anyway.
With the popularity of the FGO trailer, Fate's popularity has skyrocketed after a two-year lull.
[See Moon], the trailer received 46 million hits on the first day.
During the Super Bowl halftime, FGO's 30 seconds had the highest ratings.
You know, this year's Super Bowl halftime preview features some tough characters.
"Harry Potter and the Deathly Hallows: Part 2," "Transformers 3," "Pirates of the Caribbean 4," "Fast and Furious 5," and "The Hangover 2" all released their trailers during the Super Bowl halftime.
The fact that FGO was able to surpass these strong opponents and directly reach the top of the ratings shows that this IP already has a considerable influence in North America.
Regarding FGO's box office requirements, Nanaya naturally also put forward the slogan of striving for this year's box office champion.
However, Nanaya felt that it might be difficult.
As a memory that has accompanied a generation growing up, the final work of the HP series, "Deathly Hallows: Part 2", has considerable advantages.
Although based on the quality of the previous part, everyone can infer that the production level of "Deathly Hallows: Part 2" is only average in today's Hollywood.
And I don't know if it's influenced by "The Dark Knight", but the HP series has been getting darker in recent years.
As for the plot, given the HP series' usual habit of plagiarizing other books, I believe there won't be anything exciting.
But it is really hard to say about the off-field factor of sentiment.
As the final chapter of the entire series, the audience will definitely buy into it even if it is poorly done.
What's more, Nanaya, who had watched the movie in his previous life, knew that although the movie was not very outstanding, at least it did not make any mistakes.
For a final work, the greatest success is to avoid mistakes.
However, FGO is not without advantages.
As the pioneering work of the new series, "Prologue" also carries the emotions of many viewers.
We'll see which movie can attract more audiences at that time.
Of course, FGO's competitor is not just"Deathly Hallows: Part 2".
In addition to the movies mentioned above that have already appeared in the Super Bowl, "Sherlock Holmes 2", "Cars 2", "The Twilight Saga 4", "Mission Impossible 4", and Washimine's own "Doctor Strange" are also confirmed to be released this year.
There was indeed no super-level monster like "Avatar" in 2011, but there were many powerful competitors of the same level.
A quick glance at the 2011 film roster reveals that the biggest, most anticipated movies were almost all sequels.
Even a new series pioneering work like FGO can be considered a sequel to FSN in a sense.
It can be seen that the decline of original films has reached a very serious level.
Nanaya even felt that it was a good thing that he had created Fate a few years ago.
If the plan had been made in 2011, the market would probably have been very cold towards FSN's film which lacked IP support.
Instead of being like it is now, it can surpass super IPs such as HP and Transformers, and the trailer ratings are firmly ranked first.
As Fate topped the TV shows, its peripheral products started to sell like hot cakes.
Even though the movie hasn't been released yet, the craziest money-making opportunities are yet to come.
However, those merchants with a keen sense of smell have already begun commercial preparations.
In the name of sentiment, these guys directly put the inventory left over from the FSN and FZ eras on the shelves under the name of a triumphant return and re-edition.
On the one hand, these businesses are taking this opportunity to clear out their long-pile inventory and make room for their own warehouses.
On the other hand, it can also be regarded as a warm-up for the upcoming FGO sales frenzy.
But that's what the fans love, and all the old stuff from the FZ period and even the FSN period was sold out.
Fans whose enthusiasm has been rekindled have endless desire to purchase Fate products.
Those merchants who were clearing out their inventory did not expect that fans' purchasing power would be so high. They originally thought that it would be good enough if they could clear out their inventory.
Therefore, while these manufacturers stepped up the production of Fate peripherals, they also applied to Washimine for a new product cooperation list.
Any businessman with normal thinking would not want to miss such a striking opportunity to make money.
At the same time, those manufacturers who failed to obtain authorization during the FSN and FZ periods also contacted Washimine Entertainment.
I hope to get a piece of the pie in this money-making feast.
In March alone, Washimine Entertainment received nearly 200 manufacturers who came to discuss licensing.
The most discussed character is naturally Saber Artoria, played by Lily.
Fate has become a veritable hot star.
Washimine Entertainment even temporarily established the [Fate Character Licensing Project Team] for FGO, which is specifically responsible for FGO's recent peripheral licensing matters.
According to the information Nanaya obtained, selling a few hundred more FGO licenses would be no big deal.
Nanaya even considered whether he should learn from Disney.
Suggest to Shion to erect a huge statue of the Knight King outside the Washimine Building to commemorate this particularly profitable character.