The rest of the time was still focused on building the website. This would be followed by promotion, attracting traffic, and creating hype to draw in university student registrations.
For instance, Zhihu's four main features at the time were the basketball and football communities—topics of great interest to male university students. Basketball was especially popular because Yao was still playing in the NBA, so it could definitely be used to drive traffic later on. The Confession Wall was geared toward female university students, who are more concerned with romance and emotional matters; this was another way to attract female users. As for the "Random Chatter" section, it was for all sorts of bizarre and trendy subjects where you could just "spin your story," so long as it was interesting and gimmicky enough.
In his office, Li Yuan continuously typed out his ideas on the computer.
