The words of the art director of Xingyun International Group felt like a thorn piercing her heart.
She didn't want to disappoint Tang Song and her mentor and also wanted to prove her worth at work.
He Yiyi's livestream currently accounts for 67% of Songmei Clothing's sales, making it the absolute company mainstay.
Broadcasting five days a week on average, four hours a day, with a stable single session viewership of over 700,000.
The age range is primarily between 25-35 years old, mainly professional women and freelancers.
The average order value is between 200-500 yuan.
They have a certain spending power, pursuing cost-effectiveness while also valuing design and quality.
The more Cheng Qiuyu looked, the more she felt the importance of her job.
The visual identity system she worked on was not just about the logo and fonts, but also influenced the subsequent clothing development and livestream setup.
