"First, moving from online to offline. HEYI STUDIO will be the main entity, opening direct-operated flagship stores in Yan City, Imperial City, Shanghai, and Shen City before the Spring Festival. These stores won't be sales points, but brand experience centers—showcasing new products, VIP customization, designer salons—a closed loop of 'content co-creation + experiential retail'.
"Second, we need to shift from 'traffic-driven' to 'technology-driven'."
...
Tang Song continued speaking.
Yet the air in the meeting room gradually tightened.
He Yiyi and Gao Mengting were both startled by the big moves he proposed one after another.
According to Tang Song's plan, the upcoming Songmei Clothing will no longer be just a "celebrity MCN agency" or "live-streaming e-commerce company."
Online and offline interaction, AI-enabled supply chain, content co-creation, brand retail, user community management...
