The fashion brand under Jiang Xiaobai's name is the title sponsor of this show. After the show went viral, the one benefitting the most was this clothing brand under his name.
All the outfits for the contestants on stage were personally designed and tailor-made by their company. Shortly after the show aired, the store's traffic began to surge.
After the broadcast of the show ended, the store's visitors reached a peak level, with the number of online visitors surpassing a million. At the same time, their transaction volume soared, and the newly launched contestant outfits were completely sold out.
The tech department had to change the product status to pre-sale in the fastest possible time. Even so, they couldn't stop the fans' enthusiasm, and there were still many people placing orders.
The other styles in the store were equally popular, and the accumulated inventory was almost completely sold out within an hour.
