Just after the National Day Golden Week, Shi Yang left the provincial capital, taking Zhao Wendada, his three store managers, and five city and county franchisees under him to the headquarters for franchisee training.
Mu Guangping, a specially appointed sales lecturer from abroad, provided all the franchisees with instructional guidance on training sales assistants, store management, window display coordination, fabric sales, after-sales service, and other systematic norms.
The maternity store industry chain is growing ever larger, covering all provinces and cities nationwide. The brand ambassador has shifted from the previous second-tier celebrity Xu Meiyuan, changing annually based on trends, to popular age-appropriate female celebrities of the time.
With wider brand recognition and stringent product quality control, customer sources and sales figures naturally rise steadily.
