"Skechers," Noah continued, leaning back slightly, "gets undersold a lot. People hear the name, and they think of what they know, which is the lifestyle stuff, the walking shoes, whatever. But as a footwear brand overall?"
He shook his head.
"It is undoubtedly in the top four footwear brands the world has. Maybe the top three, depending on how you measure it."
"Behind Nike and Adidas," Jake said.
"Yes. Personally, I put them third and leave those two to battle out for the top."
He pointed at Jake.
"But that's now. Football changes everything for a brand. The moment you're on a pitch at the highest level, the conversation changes completely."
"Of course, Nike and Adidas take most of the cake, but other brands are currently on the rise, and that trend is part of Skechers wanting to stake a claim to the cake."
"Neymar left Nike to join Puma. Jack Grealish is with Puma. Same with other players, like Griezmann and Saka, with Saka joining New Balance."
