"How do we become a key customer?"
"Do we have to purchase some membership? Join an alliance or what?"
"Can you tell us what other benefits a key customer can have? Does it have a higher rank? If so, how do we increase our rank?"
Swamped with questions, the receptionist patiently answered everyone's inquiries.
First, to become a key member, they needed to be among the top 10 highest-purchasing customers in one of their branches.
Each year, after consolidating their purchases, they would be regarded as key customers, regardless of the sales results in the following year.
However, to increase it further and become a valued member, they needed to rank among the top three purchasing customers in a branch for 10 consecutive years.
Hearing this harsh requirement, many were quickly deterred.
To become a key customer, they couldn't just pay the required amount; they had to compete with tens of thousands of teams and billions of individuals for the ranking.
