As the sponsor of the slam dunk contest, Coca-Cola is also eagerly anticipating Paul and James teaming up to "revive" the dying slam dunk contest.
Without a doubt.
This is definitely the greatest pressure James has faced since entering the league.
Because compared to the past, when he only had to deal with fans hoping he would participate in the slam dunk contest, now the whole world hopes...
He can participate in that damn slam dunk contest.
Even within James' own team, opinions were divided on this matter.
Maverick Carter, who studied sports marketing at Nike, said, "I think Brown① should participate. This year's slam dunk contest is getting unprecedented attention.
Moreover, a great competition in the slam dunk contest can also make people temporarily forget about the Messiah's previous performance on the court... In short, it's a great opportunity."
(①: Brown, James' nickname)
