Purchase ad space on the car body?
Hearing Qin Lianjie's idea, Chen Xiangbei pondered over it.
There are various types of sponsorships in racing, some directly support drivers, others support teams.
There's also indirect team sponsorship through driver relations, somewhat akin to what's known online as "bringing money into the team."
The occurrence of such indirect sponsorship mainly stems from two reasons.
The first is the limited influence of the driver, and sponsors needing car ads to expand brand visibility.
Just like the "Big Three"—Red Bull, Mercedes, Ferrari—the broadcast lens is mostly focused on them during an F1 race, making ads on these cars akin to global broadcasts.
Conversely, advertisements on the driver's racing suit might not make it on camera unless in pre-race or post-race interviews.
