Following Coca-Cola's in-movie advertising, Kyle personally issued several more orders.
The "Spider-Man" stage play is back!
Broadway?
NO! NO! NO!
A superhero comic adaptation like "Spider-Man" doesn't fit Broadway. The most suitable place for such "cultural" activities is in residential communities.
Across the United States, there's a custom: charity auctions!
Every year, communities across the US host charity auctions. Since they are community-organized, the items auctioned rarely include expensive artworks or gold, but are mostly daily necessities. Well, there's always a need for entertainment during the auction.
This is where a stage play comes in perfectly! First release.
Countless children and teenagers across the US love "Spider-Man"; even people in their 30s and 40s have fond memories of it.
"The'Spider-Man' community stage play must be held, and it must be a grand event!"
"Before the end of June, our'Spider-Man' stage play must cover at least 1,000 residential communities, with no fewer than 100,000 viewers."
Kyle said this to the people in the publicity department when he was at the company.
The people in Page Pictures' publicity department were not to be underestimated.
One of them said, "Boss, when organizing community stage plays, we can also contact the Federal Department of Education and local education departments to ask them to endorse us."
Have the education department endorse and support them?
Upon hearing this, Kyle's eyes immediately lit up.
This idea was naturally excellent.
Political factors can greatly influence the public, especially the education department, which has a huge influence on parents with children at home.
Think about American comics!
In the 60s and 70s, the American education and publishing departments spread rumors—the "comics are harmful" theory!
They declared: "Comics are violent, bloody, anti-human, and detrimental to the formation of children's values!"
As a result, in the 60s and 70s, a large number of American comic companies went bankrupt, the entire industry was extremely depressed, and only a few comic companies survived.
"Haha~"
Kyle couldn't help but laugh, "Those people were quite something, almost destroying an industry with a few words. Now we're going to have them endorse and promote our'Spider-Man.' It's quite amusing to think about!"
Immediately, everyone in the publicity department was amused.
The relevant American departments destroyed their own comics, allowing Japanese comics to rise and the comic industries in various countries and regions to flourish. It must be said that they played a "brilliant" move.
What is this called?
This is called digging one's own grave, undermining one's own foundation, and the "selfless" act of helping other countries rise!
"Don't worry, boss!"
"Times have changed. Those who once promoted the 'comics are harmful' theory have been swept into the dustbin of history and nailed to the pillar of shame. As long as we actively contact them, I guarantee they will help us endorse and promote the'Spider-Man' stage play."
"That's right, we have this confidence!"
Everyone spoke one after another, expressing their full confidence.
Kyle was also quite pleased.
In the original timeline,
Aside from "Blade"'s milestone significance for Marvel comic adaptations, 20th Century Fox, in its publicity efforts for "X-Men," also had relevant departments help with endorsements and support.
"If 20th Century Fox can do it, then there's no reason I can't!" Kyle thought to himself.
A few days later.
Kyle had dinner with Rupert Murdoch, the media mogul from News Corp.
"Rupert, your 20th Century Fox's 'X-Men' is releasing in July this year, and my'Spider-Man' is releasing in August. We can definitely cooperate," Kyle suggested.
Cooperate?
Rupert Murdoch smiled and said, "I don't think there's any need for cooperation! Your'Spider-Man' is releasing after 'X-Men,' so you're already taking advantage of me. Now you're talking about cooperation, don't you think it's ridiculous?"
Upon hearing this, Kyle immediately cursed the old fox in his heart.
Indeed... no one who can become a big shot is easy to deal with!
Of course, Kyle was not to be trifled with either. Since he dared to invite Rupert Murdoch out for dinner, he naturally came prepared.
"I heard that during the filming of 'X-Men,' the Marvel company representatives stationed on set caused you a lot of trouble and held you back, didn't they?" Kyle narrowed his eyes.
Murdoch's expression froze: "..."
There are no good guys in the commercial market.
In the 90s, Marvel sold all the copyrights related to "X-Men" and mutants to 20th Century Fox. Logically, there should have been no further entanglement between them.
But, apparently not... For example, in '98, New Line Cinema's "Blade" achieved good box office results, making a considerable profit, but the money distributed to Marvel was only a paltry $12,000.
New Line Cinema feasted, while Marvel didn't even get a sip of soup.
Do you think Marvel was balanced psychologically?
Balanced my foot!
They were practically dying of envy!
Such incidents were simply countless.
"X-Men 1" allowed 20th Century Fox to net at least $100 million in box office, merchandise, DVD, and video tape markets within just one year.
But what about Marvel?
They were dismissed with a mere $20,000.
When Columbia's "Spider-Man" was released, Sony made hundreds of millions of dollars, but Marvel only received $30,000.
Still, the same old saying: Marvel was practically dying of envy!
Of course, they would cause trouble for the production company, harboring the thought, "If I can't make money, you shouldn't expect to either."
"So, you have a way to make those damned, greedy guys quiet down for a while?" Murdoch asked.
"Of course!"
Kyle said bluntly, "To be honest with you, tomorrow at 3 PM, I will become a shareholder of Marvel, well, a shareholder with over 15% equity."
Upon hearing this, Murdoch's eyes immediately lit up.
Kyle continued, "I can't guarantee anything else, but during the release and promotion of 'X-Men,' I can absolutely guarantee that they won't hold you back!"
"Good. Then let's cooperate!"
Murdoch agreed.
As a figure who could become a big shot, he was certainly not indecisive; on the contrary, he was very resolute... As expected!
When the news of the cooperation between Page Pictures and 20th Century Fox on "Spider-Man" and "X-Men" broke, it immediately caused a huge sensation in Hollywood!
Barry Meyer of Warner: "Those two damn guys! Especially Kyle Page, he first did in-movie advertising with Coca-Cola, and it was a betting agreement, and now he's gotten together with Murdoch. What is he trying to do?!"
Sherry Lansing of Paramount: "He first cooperated with our Paramount, and now he's gotten together with 20th Century Fox. This is clearly a two-faced tactic!"
Many people were resentful!
But, more people were envious and jealous!
Golden Dawn Entertainment Group, the parent company behind Page Pictures, already possessed a certain degree of media power. Now that it had climbed onto News Corp., it was not hard to imagine how astonishing the publicity for "Spider-Man" would be!