Every February, the Autumn/Winter Fashion Week is a battleground for fashion luxury companies to boost their product visibility in the world of fame and fortune.
From Paris to New York, from Chanel to second-tier small brands, supermodels with slender waists and long legs compete for attention on the same stage.
As the Chief Art Officer of Amida,
this was still his first time coming to Milan Fashion Week.
Van Doorn's usual schedule during this time in previous years was to attend the more historically significant Paris Fashion Week and participate as an art designer in a press interview after Amida's new product show on the opening day.
But this year,
he was arranged by the company for a temporary "transfer" to Milan Fashion Week.
For the Chief Art Officer of a France brand, this was not good news.
"Darling, Milan Fashion Week is also significant, one of the international four major fashion weeks, it's not worse than Paris here."
