Watching the reporters, the store manager issued the order.
"From now on, be prepared. As soon as the last copy is sold, immediately hang signs in all display windows reading 'All 1400 copies of the Scholastic Group's new edition of "Little Prince" are sold out, please come back tomorrow!' Make them as prominent as possible using our largest promotional boards. The kind that everyone on Oxford Street can see."
Book promotion also relies on sensational topics.
In the news field, the frenzy of readers who cleared out the entire Oxford Bookstore is far more newsworthy than whether 1400 or 1500 copies were sold.
The store manager, seasoned by the book market trials, is a smart person.
He plans to give reporters an opportunity to create a news sensation.
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March 26, 2017, 1:30 AM.
The still brightly lit London Financial Street, 41st floor of the Scholastic Group European Headquarters Building.
"Country roads, take me home..."
