"In my design, Redi Coffee, like Kuxing, still relies on the number of stores to dilute costs, and then drives customer transactions through low prices to ultimately achieve profitability.
However, Kuxing Coffee stores are located in areas with a high concentration of white-collar workers and heavy foot traffic.
Redi Coffee plans to choose locations near hotels or restaurants.
I have already opened several stores in Shanghai before, and these stores follow a model of combining xiaolongbao, Changzhou silver noodle, and coffee, pairing coffee with breakfast to replace the original soy milk. This is more popular among young people now. Although soy milk sells for only three yuan, coffee sells for ten yuan or more, but for white-collar workers, this price gap is not significantly noticeable."
Upon hearing Zheng Lu's idea, Chen Yiyang felt there was potential.
Nowadays, many white-collar workers in major cities are indeed in increasing need of coffee.
