But in this meeting, no new opinions were proposed. It was the same old talk: orderly competition, don't overheat.
Of course, the most important thing is to avoid involving offline physical stores in the subsidy battle.
Because all major brands are offering too high subsidies now, the platforms themselves cannot bear all the costs.
So part of the subsidy costs need to be borne by the participating stores.
This has caused the actual expenses of the merchants to increase.
The intention now is not to shut down offline stores due to subsidies, which would be a black comedy.
Chen Yiyang has no issues here. He always uses the platform's own money for subsidies, with merchants paying at most advertising fees.
Although this puts the most cost pressure on him, it's also the fastest way to grow.
Now the daily transaction volume of Yiyang Flash Sale has surpassed that of Baole.me and caught up with Taobao Flash Sale and Ugly Group.
