Zhang Meng made a very good point.
Chen Yiyang now understands the situation.
Why would Hua Wei directly approach him, the boss, to discuss why they emphasize his successful cases?
It's because marketing teams like Hua Wei are not primarily focused on actually helping a company succeed through marketing.
Rather, they aim to make the company's bosses feel that hiring them is the key to success.
Therefore, Hua Wei establishes personal brand identities, using the boss's name as the company name, marketing the boss as a master.
Then they approach companies with high potential and send their bosses to directly negotiate.
If a company's boss doesn't like complex but absolutely rational content like data analysis and user profiles,
then Hua Wei's creation of a super symbol that promises enterprise success can definitely move that boss.
This doesn't imply these bosses lack business acumen.
It's just that many bosses in the country began to thrive during the chaotic post-reform era.
