In the following years, Anke invested most of its profits into packaging and marketing after earning money.
Trying to align with the mainstream values of Europe and America.
Tapping into various eco-friendly and fashion trends.
This approach was very popular.
Within a few years, Anke conquered most of the high-end power bank market in Europe and America.
Subsequently, Anke set its sights on charging equipment.
Because around the year 20, Anke received very important news.
That is, Apple would no longer include chargers with its phones.
The third-party charger market would be a significant necessity.
If Anke could capture the market between Apple's original chargers and off-brand chargers, then this huge market would be enough to propel the company skyward.
Facts proved that Anke made the right bet.
In the year 20, Apple announced it would no longer provide chargers and upgraded chargers from 28 watts to 20 watts.
