Monday Evening - Marco Benetti's Office, Florence
Marco's phone wouldn't stop buzzing.
The screen lit up again—another notification, another message, another email—and he set down his espresso with a sigh because this had been happening since Sunday night when Demien's rainbow flick went viral across every football platform in Europe.
+39 348 5672341: Hi Marco, this is Alessandro from Diesel Italia. We saw Demien Walter's debut - the kid has style. Would love to discuss having him model our new youth streetwear line. Coffee this week?
Marco forwarded it to his marketing team with a quick note—Fashion inquiry, handle initial contact—and moved to the next message.
+39 02 8934 5621: Marco, Luca from Panini here. That rainbow flick is everywhere. We want Demien for our Serie A sticker collection special edition cards. Can we talk licensing?
Another forward to marketing; his phone buzzed twice more before he even finished typing.
