The prompter displayed the script: "Hi, I'm Demien Walter, and I'm delighted to have joined Manchester United."
Simple. Direct. Multiple takes to get clean delivery without stumbling over words.
Take one felt stiff and Sarah asked him to relax his shoulders and smile more naturally, and take two was better but his hand gesture looked awkward, and take three finally captured the right combination of professionalism and genuine enthusiasm.
"Perfect," Sarah confirmed. "That's the one we'll use."
Longer sit-down interview followed and James conducted it from off-camera while Tom filmed Demien's responses, and the questions were standard new signing material designed to produce clean soundbites for multiple platforms.
"How does it feel to sign for Manchester United?"
