Kuai Pai headquarters.
Currently, Kuai Pai is a project that consumes a lot of money, with the profit potential yet to be realized, apart from advertising.
Most projects are burning cash, like campus promotions in universities which cost around thirty million a month, even when not going all out, since there's no competition from similar platforms in the market.
Although Douyin has been around for a few months, it's still mainly focused on music and is considered a niche platform.
Kuai Pai has too many users; after selling fifty thousand of customized Wang Card with Unicom, user traffic doubled, with daily active users reaching ten million and click rates surpassing a hundred million.
At this time, Douyin only has two to three million daily active users, even boosted by Toutiao and Xigua Video, with click rates lower than Kuai Pai.
And there are team expenses, bandwidth server fees, and operational costs.
Approximately two billion a year.
