Happy New Year! 🎆
It's officially 2026 for the GMT+ side of the world! Whether you've already started your celebrations or are still waiting for the clock to strike midnight, I hope you enjoy this first chapter of the year!
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"Okay, Boss!"
Wei Ming knew Wang Yi's plan; this was to prevent others from imitating, so he directly made slight modifications!
It's also a good method!
With over thirty pure desire style designs all at once, those people wouldn't even know which one to copy!
It could sell even better, with greater profits!
The boss's move is simply ingenious!
Wang Yi spoke again,
"A daily capacity of a thousand pieces is still not enough. Continue to add workstations and recruit more people!"
Wei Ming was somewhat troubled:
"Boss, if we clear out the warehouse next door, we can add fifty more workstations and recruit fifty more people, reaching a total daily capacity of 2000 pieces. But this way, the warehouse won't be enough."
"The warehouse isn't enough? Is this good news?"
Wang Yi smiled,
"Isn't there still two thousand square meters of vacant land outside?"
"Expand another thousand square meters, half for warehouse and half for workshop. Contact the construction team as soon as possible, and start work quickly. Remember, don't delay normal production!"
"Also, get all the necessary permits for the factory expansion moving!"
The clothing factory Wang Yi bought had a building area of about a thousand square meters, plus over two thousand square meters of vacant land.
Factories on the outskirts of county towns are mostly large and empty.
Originally, Wang Yi wanted to develop all of it, but he didn't have a good excuse.
Isn't this a coincidence now?
"The factory isn't big enough, so it's perfectly reasonable for me to expand, right?"
"As for paying tens of millions more in compensation for demolition? Those are all accidents!"
"I also don't want to move factories everywhere and delay production!"
Wang Yi was secretly pleased,
"Today is a good day."
As for building it, and before it's even put into much use, having the demolition frozen, does that matter?
What Wang Yi wanted wasn't just a mere factory building...
A simple factory building could easily be built near the Meiyou Building.
The land in Dadongjiao is as cheap as in the county town.
Once built, it can be used until next year, which is cost-effective!
Watching Wang Yi's high spirits, Wei Ming and Lin Shu were both puzzled.
The factory isn't big enough, shouldn't the boss be anxious?
Why is he even smiling?
Absurd!
"Boss, the expansion permits aren't an issue, I'm familiar with the process. Factory construction isn't difficult either, it's all standardized production, just need to contact a construction team. However, for 1000 square meters, the funds would probably be around 400,000 yuan!" Wei Ming said.
"No problem, I'll transfer it to you tomorrow," Wang Yi said.
In these times, 400,000 yuan to build a 1000-square-meter factory is still very cost-effective.
400,000 yuan for over ten million, it's worth it!
"Okay!"
Wei Ming nodded, but felt doubt in his heart:
"The boss is only asking for production and expanding the factory! But he hasn't said how to sell them? Could it be that he has found a big client?"
"If he hasn't found a big client, producing so many dresses, then it would be..."
"No, these dresses are very fashionable, much prettier than what's currently popular, absolutely no worries about selling them!"
Wei Ming knew nothing about Meiyou; he only thought Wang Yi had a single industry, the clothing factory, and only made clothes.
Lin Shu, on the other hand, was staring at the pure desire style dresses, her beautiful eyes sparkling.
"Do you like them?"
Wang Yi smiled.
Lin Shu pouted,
"I like them, but I wouldn't dare to wear them out!"
"Hahahaha."
Wang Yi laughed heartily.
Ten years later, these pure desire style dresses would be everywhere.
But now, many girls were still hesitant, especially the 'good girls'.
But similarly, many girls loved this style.
Especially those non-mainstream girls who went to college, gradually realizing how 'uncool' high school was, desperately needed fashionable clothes to regain their dignity and save their image!
And the sudden emergence of pure desire style dresses, fashionable enough, trendy enough, was precisely their best choice to regain their dignity!
This could be a selling point for pure desire style marketing!
The slogan was already thought up: "Meiyou, leading fashion trends!"
"Pure Desire Style, unleash your charm!"
Wang Yi handed a pure desire style dress to Lin Shu: "How do you like this dress?"
Lin Shu examined it carefully:
"The fabric is excellent, very high quality. The workmanship is exquisite, comparable to big brands. Especially this style, it's so beautiful! I'm afraid many girls won't be able to resist it!"
"Then, what do you think is a suitable price for this dress?"
Lin Shu thought for a moment:
"Generally speaking, with this workmanship and quality, selling for 300-400 yuan is no problem. Plus, this style has never appeared before, so it's a new style? Then 500-700 yuan is fine!"
In the dress market, common styles go for 100-300 yuan.
Good-looking styles, 300-400 yuan.
If it's niche or a new style, it can be another one or two hundred yuan more expensive.
"Of course, these are ordinary dresses. If it's a brand, the price would double, or even add a zero!" Lin Shu added.
"Pink tax, how terrifying!"
Wang Yi sighed, he really chose the right path!
Meiyou targets female users, and everything in the female market is hugely profitable!
Whether it's clothing, cosmetics, or lipstick, all are hugely profitable!
Even sanitary pads are hugely profitable!
A pack of daytime sanitary pads costs only one or two yuan, but can sell for ten to twenty yuan.
After deducting taxes and various costs, there's a profit margin of over 70%!
Each month, daytime + nighttime, at least three or four packs!
"How about setting up a factory to produce sanitary pads too?"
Wang Yi thought to himself, this could be done.
Once Meiyou takes off, they could directly use the Meiyou brand and sell on Meiyou.
Of course, they would also need to launch a 'youth version,' ensuring quality while keeping the price low, selling in volume for public welfare.
Wang Yi knew that in 2011, girls in some areas couldn't afford branded sanitary pads.
They either bought bulk sanitary pads for two fen a piece, or folded toilet paper.
The former offered little guarantee of hygiene and safety, while the latter had no absorbency, making it even more useless...
Wang Yi felt it was necessary to launch a youth version of sanitary pads, priced at half of other brands, with a profit margin of only 30%.
This way, not only could they achieve high sales with small profits, but also quickly capture the mid-to-low-end market and establish the brand.
At the same time, they would also create a premium version, with prices and profits benchmarked against major brands!
This way, both high-end and low-end user groups would be covered.
These are standard brand operations.
Even the iPhone has three tiers: high, medium, and low.
The low-end SE at 3000 yuan, the mid-range numbered series at 5000 yuan, and the high-end PRO series at over 10,000 yuan!
Wang Yi's Meiyou was previously prepared to only be a high-end brand, which wasn't actually ideal.
High-end is difficult to do; at the very least, they would need to hire a celebrity endorser and spend heavily on marketing, which is currently quite difficult.
It would be better to cover all three tiers—high, medium, and low—just like iPhone!
Launch two brands simultaneously: Meiyou and Qingyou!
Meiyou would be positioned as high-end, with higher quality, dresses starting at 399 yuan, and sanitary pads benchmarked against top-tier brands!
Qingyou would be positioned as low-end, focusing on cost-effectiveness, dresses starting at 159 yuan, and sanitary pads at half the price of big brands!
This way, they could not only use Qingyou to cut off the profits of copycats, but also avoid lowering Meiyou's brand standing!
Once a brand's standing is lowered, it becomes difficult to aim for high-end again.
Lei Boss understood this deeply.
Wang Yi took two more pure desire style dresses, one of each design, and handed them to Lin Shu:
"They should fit you well."
"Ah?"
Lin Shu's cheeks flushed slightly:
"I... I... I wouldn't dare to wear them out..."
Wang Yi leaned close to Lin Shu's ear and whispered,
"It's fine, just wear them for me to see from now on!"
"???"
Lin Shu's cheeks turned even redder, and she reached out to pinch Wang Yi's waist:
"You... you... you're awful!"
"Haha."
Wang Yi laughed and dodged, and Lin Shu chased after him.
(End of Chapter)
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