Wang Yi knew exactly what kind of person his Third Uncle was, even more clearly than Wang Qingzhi!
This landmine must be completely controlled and defused ahead of time!
Wang Yi pondered deeply, his eyes lighting up:
"This would really work! Once he's in, Third Uncle won't have to hide everywhere, constantly running from debt."
"It's shielded from the wind and rain in there, someone will treat him if he gets sick, and Grandma and Grandpa won't have to worry about him anymore."
Wang Qingzhi: "..."
Wang Shulin: "..."
"Do you think it's cruel?"
Wang Yi sighed:
"Then I'll contact an overseas labor agency and send him to the Middle East!"
"I remember Third Uncle is quite good at driving large trucks. If he goes there, he could earn tens of thousands of US dollars a year!"
Wang Qingzhi: "..."
Wang Shulin: "..."
"Third Uncle's electric welding skills are also quite good. There are many oil tycoons in the Middle East, and the wages for skilled low-end laborers are very high. Converted to RMB, that's 300,000 Yuan a year."
"If Third Uncle does electric welding during the day and drives large trucks at night, 500,000 Yuan a year is not a problem!"
"He'll pay off all his debts in less than ten years. He'll become a tycoon and return to his peak, coming home in glory in less than fifteen years!"
Wang Qingzhi: "..."
Wang Shulin: "..."
"The plan is perfect. Third Uncle's chance to make a comeback is in the Middle East! The only problem is that the Middle East is a global powder keg, where fights break out frequently!"
"If Third Uncle goes, he'll earn a lot, but he could also easily get blown up!"
Wang Qingzhi: "..."
Wang Shulin: "..."
"So, we'll need to buy more accidental death insurance. Just make me the beneficiary!"
Wang Qingzhi: "!!!"
Wang Shulin: "!!!"
The two looked at each other and fell silent.
Wang Qingzhi sighed, his expression extremely complicated:
"Third Brother, if you don't want to die, don't come looking for your nephew, seriously!"
"Otherwise, if he really sends you to the Middle East and you get blown up, as your elder brother, I can only set up a ceremonial grave for you and burn some paper offerings!"
Wang Shulin also sighed:
"Xiaoyi, are you serious? Isn't that a bit too cruel?"
Wang Yi thought for a moment:
"Mom, you're right. No matter what, he is my disappointing Third Uncle, and blood is thicker than water."
"Yes, Xiaoyi, that's the right way to think!"
Wang Qingzhi breathed a sigh of relief. After all, they were brothers, and he really didn't want his third brother to be blown up.
But Wang Yi's tone suddenly shifted:
"So, I won't send Third Uncle to the Middle East. Let's send him to Africa instead."
Wang Qingzhi: "..."
Wang Shulin: "..."
Wang Yi slowly began:
"Our skilled workers who go there to work for multinational companies can also earn over 100,000 Yuan a year. There aren't many wars, and it's safe, although the conditions are a bit tough!"
"If Third Uncle works in Africa for twenty years, he can also earn a lot of money. Maybe he can even find a local wife..."
Wang Qingzhi: "..."
Wang Shulin: "..."
"Sigh!"
Wang Qingzhi sighed, not knowing what to say.
But he somehow felt that this seemed to be a possible path.
After all, if the third brother stayed in Jizhou, he would either be chased by debt collectors every day, hiding everywhere.
Or he would ruin the eldest brother, ruin himself, ruin the little sister, and even cause trouble for the old man.
The last time he called, the old man said that the pack of expensive Chinese cigarettes Wang Yi gave him, which he was reluctant to smoke, he put away.
As a result, the third brother found them and simply snatched them away!
He really is such a piece of trash!
More importantly, what if the third brother used the identity of his son—the boss of Meiyou—to raise funds under Meiyou's name and swindle several million or tens of millions?
Wang Yi would be in deep trouble then!
Thinking of this, Wang Qingzhi took a deep breath:
"Fine, son. If he really shows up, this arrangement is acceptable!"
Indecision only leads to trouble.
Wang Yi was clear: if Third Uncle didn't show up, fine; but if he did, he would definitely send him to Africa!
This kind of time bomb absolutely cannot be allowed into Meiyou Technology; not even to work as a security guard!
Wang Yi didn't even want him to stay in Jizhou and continue to cause trouble for his grandfather.
To be honest, if it weren't for Third Uncle's problems in the previous life, the old man would have had no problem living to 90!
He truly is an awful person.
He decided to look for channels and prepare this matter in advance.
As soon as Third Uncle showed up, he would be sent away immediately.
He would just say he was sending him to survey the African market and later put him in charge of international business...
Maybe Third Uncle could actually forge a career over there.
Anything is better than hiding everywhere in the previous life until he was tricked and went missing in a certain country...
"My son has grown up and can come up with this kind of solution!"
Wang Qingzhi looked complex.
Early the next morning, Wang Yi checked the revenue report from the previous day.
Affected by the front-page headline in Jizhou on the 3rd, and the word-of-mouth effect, Meiyou's users increased by another 200,000 on August 4th, reaching a total of 1.15 million users.
There were 30,000 paying users, and daily revenue was still as high as 18 million Yuan, with returns totaling over 3 million Yuan, resulting in a net revenue of 15 million Yuan and a net profit of around 10 million Yuan.
The available capital reached 28 million Yuan, with over 10 million Yuan still tied up with the four major e-commerce platforms.
However, the growth rate for the current day would not be so terrifying, expected to drop by at least 40% or more.
This was normal; the influence of the headline would not last forever.
Wang Yi began to carefully plan his next steps.
He had planned a three-step strategy for Meiyou E-commerce.
The current phase is just the first stage: leveraging the epoch-making Pure Desire Style to open up the market, establish their name, and build the brand!
The focus is on the Pure Desire Style dresses, as well as the soon-to-be-launched Pure Desire Style underwear, panties, stockings...
However, the product category and style are too singular.
The second stage: As the Meiyou and Zhenyou brands grow, they will launch other styles of clothing, hats, bags, jewelry, shoes...
Wang Yi has also thought of the marketing strategy: the main focus will be on seeding (recommendations)! Complete outfit ensembles!
A full set of clothes, shoes, hats, bags, scarves, and other accessories will be directly recommended as a complete outfit, and marketed as a set, though they can also be purchased individually.
The beauty or ugliness of the clothes is secondary; knowing how to style them is more important!
In 2011, when clothes were generally quite unappealing, the styling was even further behind what it would be ten years later.
To put it plainly, the styling of female celebrities in 2011 was inferior to that of female university students a decade later.
With Wang Yi introducing complete outfits, coupled with the brand effect of Meiyou and Zhenyou after the endorsers become very popular, sales should not be a concern!
Perhaps the sales won't be as explosive as the unique Pure Desire Style, but the profit is high, and the product categories are numerous.
He will use the quantity of categories to compensate for the sales of single items!
In this way, even if the popularity of the Pure Desire Style declines later, relying on other styles of clothing, bags, and other categories, along with the Meiyou and Zhenyou brand effects, they can still make a substantial profit.
Furthermore, as Meiyou's user base grows further to the millions, and the brand is established, other female products, such as lipstick, cosmetics, and sanitary napkins, can also be developed.
The third stage is the comprehensive brand e-commerce platform!
After the development of the first and second stages, Meiyou's user base will further expand to the tens of millions, its reputation will be well-known, and its brand will be strong.
Upgrading to a comprehensive e-commerce platform and introducing third-party brands will be a natural progression!
Then, like Xiaohongshu (a popular Chinese lifestyle platform), they will use big data tags for targeted promotion.
Meiyou's ultimate destiny is to become the number one brand e-commerce platform for women!
That's right, Wang Yi is doing e-commerce focusing on brand and pursuing profit.
He will consider a strategy like PDD (Pinduoduo) for the lower-tier market later, when consumer spending declines in a few years.
It is extremely difficult to transition from low-end to high-end.
However, moving from high-end to low-end is very easy.
Currently, the first stage of Meiyou E-commerce is advancing at full speed and is about to be completed.
It's time to start planning for the second stage!
Wang Yi thought that the first stage pushed a blockbuster product—the Pure Desire Style dress.
The second stage must also push a blockbuster product, starting with lipstick!
The lipstick industry is awkward: the high-end market is monopolized by international big brands, with a single tube costing over 300 Yuan!
Meanwhile, domestic lipsticks sell for a few tens of Yuan, and not many people use them.
It's something applied to the lips; if it's too cheap and from a small brand, people don't trust it!
It won't be easy for Meiyou to make lipstick.
Meiyou's Pure Desire Style dress was an epoch-making design, a unique style that crushed the current ugly and outdated aesthetic, which is why consumers bought it.
But Meiyou lipstick would be difficult; people might not approve!
After much thought, Wang Yi decided to leverage a popular trend and do a co-branding!
He would collaborate with the TV series Startling by Each Step to create a Ruoxi Forbidden City Red color shade, instantly launching the Zhenyou lipstick brand!
Liu Shishi's contract with Zhenyou includes endorsing not just Zhenyou dresses but the entire Zhenyou brand!
In this era, women love to binge-watch TV dramas.
Wang Yi remembers that after Startling by Each Step was released, its online views across various platforms broke 4 billion in less than two years, with single episodes exceeding 100 million views!
This doesn't even count the viewership on TV stations or piracy views.
It shows just how popular this drama was back then!
When Startling by Each Step becomes explosively popular and Liu Shishi becomes extremely famous, selling the co-branded Zhenyou lipstick for 300 Yuan a tube will still ensure robust sales!
Zhenyou lipstick has a great chance of growing big by leveraging the popularity of Startling by Each Step and Liu Shishi!
This combination of commercial operations is absolutely viable!
With this in mind, Wang Yi decisively called Song Sining:
"Sining, find out if there are any decent lipstick factories in Jizhou with all the necessary qualifications and some R&D capability. Prepare for an acquisition!"
"Okay, Boss, I'll contact them right away."
One good thing about Song Sining is that she simply executes Wang Yi's instructions, focusing only on how to do it, never asking why.
Next, Wang Yi opened his notebook and began designing shoes and bags...
He only needed to draw a general sketch, and the designer could perfect the details after a few words of communication.
In his previous life, Wang Yi's girlfriends were all exquisite goddess-level women whose styling was impeccable.
Having seen so much, he also became quite knowledgeable about lipstick shades, bags, styling, and the like.
In dating, knowing yourself and your opponent leads to a hundred victories.
For example, with lipstick, if he could instantly recognize the shade, analyze it in detail, and offer a well-timed compliment, it would utterly convince the woman, making her feel that he was different from other men and that he understood her.
Coupled with the fact that Wang Yi was handsome, owned a small Mercedes, and a luxury flat, he could take home a goddess on the same day—a feat that others could not achieve even after months of treating her and sending gifts...
However, this kind of relationship was like a gust of wind—easy to start, easy to end—and ultimately meaningless.
So, in this life, Wang Yi preferred the slow unfolding of genuine affection, like with Lin Shu, rather than the simple physiological rush of a fast-food relationship.
Wang Yi never imagined that the styles and color shades he studied for flirting in his previous life would now become substantial capital for his business development!
One can only say that fate is that magical.
Soon, Wang Yi designed several styles of shoes and bags—all globally popular styles in his previous life that would be a form of "dimensional reduction attack" on the market in 2011.
But they could only command a high price if the Meiyou and Zhenyou brands were established and recognized.
The most valuable aspect of something like a bag is never the style, but the brand!
If Louis Vuitton puts its logo on a plastic bag, people will treat it as a treasure.
No matter how well a small manufacturer designs something, it can only sell for thirty Yuan.
It must be said that the West has completely mastered the art of brand power.
Coupled with their marketing brainwashing:
"Women must pursue big brands, pursue taste, live exquisitely, and never shortchange themselves..."
"Lipsticks under a hundred Yuan are garbage; only those around two or three hundred are acceptable."
"Bags costing a few tens of Yuan are only for market trips; only those over ten thousand can show independence and dignity..."
"Sunglasses costing a few tens of Yuan are trash; only celebrity-endorsed ones costing seven or eight thousand can show taste!"
...
It has to be said that this Western marketing strategy has been very successful globally, influencing generations for decades.
Wang Yi had no choice; if he couldn't beat them, he had to join them.
So, Meiyou has been focused on building a brand and aiming for the high-end market right from the start for female users.
He would rather spend eight million Yuan on an endorser and subsequently spend tens of millions on advertising than not sell high-end, high-priced goods!
Only by doing this can the brand grow large and earn more.
Therefore, these bags and shoes designed by Wang Yi can only be mass-produced and sold at high prices once the Meiyou and Zhenyou brands have grown large!
Just then, Wei Ming called:
"Boss, Old Man Feng is looking for you."
"He's here!"
Wang Yi's face lit up with pleasure:
"Good, I'm coming right over."
With some things, pressing for answers is useless; you just have to wait for the other party to be willing to confess proactively.
Fifteen minutes later, Wang Yi arrived at the Bright Color Garment Factory and met Old Man Feng.
"Boss Wang, I'm sorry!"
Old Man Feng said tremblingly, about to kneel down.
Wang Yi quickly helped him up:
"Old Man Feng, just tell me whatever it is."
"It's like this: when I was on duty that day, I dozed off, and a person slipped in with a camera and took a lot of photos."
"When I found out, I wanted to call the police, but he handed me a thousand Yuan. I... I... I was confused for a moment and let him go."
As he spoke, Old Man Feng tremblingly pulled out two thousand Yuan and handed it to Wang Yi.
One thousand was what the person gave him.
One thousand was the extra Wang Yi gave him yesterday.
His conscience couldn't bear it.
He suffered insomnia all night and confessed to Wei Ming today!
"Which day was this?"
Wang Yi's face slightly changed.
This was a business spy!
Meiyou had truly been targeted; they had even tracked it down to his county factory!
"It was two days ago!"
"Two days ago? August 3rd! Sure enough, it was the day it was reported in the newspaper!"
Wang Yi was shocked:
"They came right after the report; these guys are fast."
"Wei Ming, check the surveillance footage!"
Wang Yi decided immediately.
After acquiring the factory, Wang Yi had Wei Ming install surveillance cameras in the factory.
In addition to the obvious standard cameras, there were also many concealed pinhole cameras.
"Boss, I've already checked!"
Wei Ming brought out a laptop:
"Take a look. He was very careful and avoided all the obvious cameras, but he was still captured by our pinhole camera!"
"Excellent. Call the police immediately. Say a business spy stole Meiyou's commercial secrets, causing millions in losses!"
Wang Yi said coldly:
"Once we lock down the person's identity, immediately sue him for commercial espionage and go after him with everything we have!"
If this happens once, it will happen a hundred times.
If he doesn't go after him with everything he has, people will constantly come looking for handouts!
"Yes."
Wei Ming promptly called the police.
But Old Man Feng's face turned pale:
"Boss Wang, I'm sorry. I... I... I won't have to go to jail too, will I?"
Wang Yi looked at the elderly Old Man Feng and sighed.
Old Man Feng was very old; if he really went to jail, even the police would have a headache!
Finally, he said:
"No one is perfect, and we all make mistakes. Old Man Feng, since you've confessed, I won't pursue your responsibility. However, when the police arrive, you must cooperate and identify the business spy!"
"Good, good. Thank you, Boss Wang, for your generosity. Thank you, Boss Wang!"
As he spoke, Old Man Feng was about to kneel again.
Wang Yi was exasperated and helped him up once more.
People's moral standards vary; demanding that everyone meet the standards of a saint is simply unrealistic.
The fact that Old Man Feng was able to confess is already quite commendable.
If it were someone else, they would have taken the money and kept silent.
Wang Yi's commercial secret would have been stolen, and he wouldn't even know it—the consequences would have been far more severe.
Therefore, Wang Yi could not punish Old Man Feng; on the contrary, he had to reward Old Man Feng for his honesty!
Otherwise, if something happened in the factory in the future, no one would dare to confess again!
So, Wang Yi took the money he had given Old Man Feng yesterday and handed it back:
"Your honesty saved the company from a lot of losses. Take this money. Next time something happens, tell me directly, and the rewards won't be small!"
In the future, as Meiyou's fame grows, there will inevitably be more business spies.
All Wang Yi could do was offer rewards for reporting them.
Otherwise, some people would certainly take risks for money.
Wang Yi was somewhat fortunate that most of the production on the 3rd was of old styles, with only two being unreleased new styles.
Even if they were leaked, the impact would be limited.
But this matter bothered Wang Yi greatly.
If the Zhenyou new styles were mass-produced in a few days and this happened, by the time the genuine Zhenyou product was launched, the pirated version would already be out!
Or worse, other companies might claim it as their own product and release it first.
Wang Yi would have nowhere to complain!
It seems Zhenyou cannot be put into the Bright Color Garment Factory, nor can it be produced so early.
Wang Yi quickly made a plan and immediately sent a message to Chen Chuanqing to first pause the minor modifications for Zhenyou and seal all designs.
This way, only Wang Yi and Chen Chuanqing would know the Zhenyou design drafts, preventing leaks.
This month, they would focus on the minor modifications for Meiyou, mass-produce synchronously, officially announce the endorsement in a few days, and release the new Meiyou products, giving the competition no time to copy!
Then, a week before the premiere of Startling by Each Step next month, they would concentrate manpower and capacity to push the minor modifications for Zhenyou and mass-produce them.
Once the drama is popular, they will officially announce and launch the products!
Subsequently, Wang Yi looked at Wei Ming:
"From now on, strengthen supervision. Install cameras all over the workshops and warehouses! Every worker must be monitored!
Establish a security department to monitor the surveillance footage and patrol 24 hours a day. Also, double the number of people on duty! Collect phones before entering the workshop!"
"Yes."
Wei Ming quickly went to make the arrangements.
Wang Yi looked at the guilt-ridden Old Man Feng, his eyes twinkling.
Misfortune turns into fortune, and fortune conceals misfortune.
The business spy incident is a crisis, which is indeed annoying, but if managed well, it's also a source of traffic!
With the two endorsers not yet completely popular, what Meiyou lacks most right now is traffic!
Where is the business spy?
This is clearly a big wave of traffic!
Thinking of this, Wang Yi walked to the side and decisively called Xiao Anqing!
(End of Chapter)
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