This post instantly went viral.
Song Sining hadn't even arranged for traffic acquisition yet, and it directly soared to Meiyou's trending topics list!
Attracting more attention:
"Compared like this, ZARA and HM are too ugly, not even as good-looking as Qingyou."
"It's hard to imagine that these five outfits are actually products of the same era!"
"No wonder ZARA was so desperate to smear Meiyou, their products are simply too ugly!"
"Can't compete with Meiyou, so they want to destroy Meiyou? How disgusting!"
"Wow, the fifth Meiyou set is absolutely stunning! I have to get it!"
"Huimei, don't go on blind dates anymore, be my girlfriend, I'm an Alibaba P7 with an annual salary of a million!"
"Get lost, upstairs user, Huimei is mine!"
"The most conscientious one is still the Qingyou set, it's less than 500 total, and looks better than HM's 1000+ items!"
"Qingyou is conscientious, Meiyou is fashionable, I love Boss Wang to death!"
"Yeah, if you have less money, go for Qingyou, if you have more money, go directly for Meiyou! Boss Wang is so thoughtful, even looking out for poor students like me!"
...
Looking at the voting campaign, Wang Yi smiled slightly:
"Sining knows how to play the game! This is going to completely nail HM and ZARA to the pillar of shame!"
Comparing with competitors, allowing consumers to make an informed choice, is a sure-fire tactic used in any industry.
For instance, phone manufacturers all compare themselves to the iPhone.
Electric vehicle manufacturers all compare themselves to Tesla.
But unfortunately, most of them lose in comparison, while Meiyou achieved a complete victory!
At the same time, Steve, sitting on his balcony, drinking coffee, was also browsing the Meiyou social platform:
"This voting post is interesting! If Davis sees this, he'd probably be so angry he'd flip the table! Hahahaha!"
"Too damaging!"
"Sigh! Encountering an opponent like Boss Wang is everyone's sorrow."
"I should also go meet... my new boss now!"
Steve put down his coffee, got in his car, and headed straight for Xingyi Technology Park.
"A future giant with daily revenue of 150 million and daily profit exceeding 100 million is worth my dedicated efforts, Steve!"
As industry insiders, they had already obtained a lot of data long ago.
After being kicked out by ZARA, Steve had originally planned to retire directly.
He was already fifty-two years old, had earned enough money, and saw no need to struggle further or work himself to death.
But upon seeing Meiyou's revenue and its terrifying potential, Steve still couldn't control himself and actively came to their door to offer his services.
Jian Ziyan, who was processing documents, received a report from her subordinate, her delicate brows furrowed slightly:
"A European person has come to our door wanting to see our boss?"
"Yes, I've arranged for him to go to the reception room."
"Okay, I'll go take a look."
Jian Ziyan carried a cup of coffee, entered the reception room, and handed it over:
"Hello, I'm the boss's secretary, may I ask what you need to see our boss for?"
"Thank you for the coffee."
Steve smiled slightly:
"I am Steve."
"Steve? That name sounds familiar!"
Jian Ziyan's expression changed slightly:
"Wait! You wouldn't happen to be ZARA's Greater Xia Country President, Steve Brown, would you?"
Steve sighed:
"To be precise, I'm ZARA's former president, I've been laid off now, so I'd like to meet Boss Wang to seek a position!"
Steve was also a vengeful person!
HM attacked from behind, ruining his reputation and getting him fired, this grudge must be repaid!
ZARA disregarded his past contributions and directly kicked him out, this account must also be settled!
Therefore, only by joining Meiyou could he take down both HM and ZARA simultaneously and avenge himself!
"You want to join Meiyou!"
Jian Ziyan's mind was suspicious, and she thought a lot:
"Is he here to be a commercial spy? Or is he genuinely joining?"
"Or does he have other plans?"
"Never mind, this matter is too complicated, it's better to let the boss decide."
"Mr. Brown, please wait a moment, our boss is still in school, I will inform him now."
Steve picked up his coffee:
"No rush, your company's coffee is very good. I can wait all afternoon!"
"Thank you for your understanding."
Jian Ziyan left the reception room, checked that it was dismissal time, and quickly called Wang Yi:
"Boss, ZARA's president Steve has been fired and has come to our company to see you, looking for a position!"
"Steve was fired?"
Wang Yi smiled:
"Tell him to wait a bit, I'll be there shortly."
"Okay, Boss."
"Steve wants to come to Meiyou?"
Wang Yi burst out laughing, didn't rush out, but instead took out his phone and started searching for international news:
[ZARA's attempt to smear Meiyou failed, and it was instead jointly boycotted by Xia Country users, revenue sharply declined...]
[Negative reviews surged, and it was boycotted again, ZARA's market value plummeted, evaporating 20 billion overnight!]
[ZARA's Xia Country President Steve stepped down, taking responsibility for this!]
[Davis assumed office as ZARA's new Xia Country President, vowing to reverse ZARA's decline!]
...
Looking at these news articles, Wang Yi smiled:
"These past two days, so many major events have actually happened abroad!"
"It seems someone exaggerated ZARA's domestic boycott and posted it on international networks, causing ZARA's market value to evaporate by 20 billion. As president, Steve was forced to step down."
"So he came to me to join Meiyou and wipe away his past disgrace?"
In an instant, Wang Yi understood everything and headed to Xingyi Technology Park.
As for the party who acted, Wang Yi also knew clearly it could only be ZARA's sworn enemy, HM.
These two are the number one and number two mid-range apparel brands, constantly at each other's throats, both wanting to destroy the other!
But unfortunately, this time HM's sneak attack succeeded, achieving a great victory.
Interesting!
It just so happens that Meiyou needs to grow bigger, not only focusing on the domestic market and offline presence, but also on overseas markets!
Originally, Wang Yi planned to open up overseas markets through Chen Chuanqing's channels.
However, Chen Chuanqing's channels had limited capacity, and progress was relatively slow.
After all, Chen Chuanqing was previously only an assistant to Vancl's operations manager.
And Vancl's overseas plans had just begun to test the waters.
To put it plainly, Vancl's own overseas channels weren't great, and what Chen Chuanqing controlled was even worse.
But Steve is different!
To be ZARA's Xia Country President and have struggled in the apparel industry for so many years, he definitely has a lot of influence!
If Steve can open up overseas channels, then Meiyou's international expansion plan will be much smoother!
Of course, whether it succeeds or not still requires further assessment.
Twenty minutes later, Wang Yi arrived at Xingyi Technology Park and met Steve.
"Boss Wang, you are truly a genius!"
Steve stood up, speaking fluent Mandarin.
To be ZARA's Xia Country President, his Mandarin was definitely impressive.
This was an essential quality for the position.
"You are also a talent!"
Wang Yi said with a smile:
"ZARA was able to surpass HM, and the Xia Country market made significant contributions, all were achievements during your tenure!"
Wang Yi had checked all this information.
Steve's capabilities were still very strong.
"I'm ashamed to say, I'm just a talent who was kicked out!"
Steve gave an awkward smile:
"I wonder if Boss Wang trusts me? And if you'd be willing to give me a chance?"
"Give me three reasons to keep you!"
Wang Yi smiled faintly.
Steve thought for a moment:
"First, I have sufficient ability to help Meiyou grow and expand, especially in the overseas market!"
"Second, Meiyou's internationalization is a top priority right now, and it needs my resources!"
"Third, I want revenge, to take down HM and ZARA, and only Meiyou can help me!"
"Fourth, I'm not short on money, but I, Steve, don't want to be a loser. I hate the taste of humiliation! Joining Meiyou will allow me to turn things around!"
Steve was very clever; the first two reasons showcased his value.
The latter two reasons explained his motives, only wanting revenge and to clear his name, with absolutely no other intentions, alleviating Wang Yi's concerns!
After all, if a former president of a competitor suddenly wants to join, anyone would find it difficult to feel at ease.
"Welcome to Meiyou!"
Wang Yi extended his hand.
"Thank you, Boss, I won't disappoint you!"
Steve's face lit up with joy.
Having been a president for so many years, he truly wasn't short on money; what he pursued was fame and a sense of achievement.
No undefeated general would be willing to exit dejectedly after a major defeat!
On the contrary, turning the tables and returning to the peak was his only way out.
Moreover, with such a promising platform like Meiyou, Steve was full of confidence for the future!
"Steve, what are your plans for Meiyou's international expansion?"
Wang Yi inquired.
Steve was well-prepared:
"First, we select target markets. I suggest the Southern Hemisphere, a few relatively developed countries! Kangaroo Country, Zealand Country, Football Country! Winter in the north is summer in the Southern Hemisphere!"
"Meiyou's most competitive 'pure desire' style summer dresses will be hot sellers in the Southern Hemisphere!"
Wang Yi nodded:
"These three countries are fine. Also, add Xingzhou (Singapore)! Although it's in the Northern Hemisphere, it's in the tropics, where 'pure desire' style dresses can be worn all year round. It shares a cultural heritage with Xia Country, making it easier to promote."
"Right, Boss, you're brilliant, this is the most suitable!"
Steve's eyes lit up:
"As for the mode of operation, there are two types; one is for us to go to the corresponding countries ourselves, advertise, and build channels. This way, the channels can be firmly in our hands. But the process is very slow and costs a lot of money."
Wang Yi waved his hand:
"We won't consider this option."
Firstly, it costs too much money and takes too much time; Wang Yi doesn't have the patience to invest so much money abroad.
Secondly, we have to guard against certain countries with no bottom line.
Money earned abroad is spent abroad; don't even think about bringing a single cent home!
Wang Yi, as a reincarnator, would not repeat the tragedy of Lei Busi.
Steve nodded:
"Then we'll adopt the second method: in each country, find the most powerful major client to be an agent! They pay authorization fees, we sell them products at a 40-50% discount, and they are responsible for promotion and sales themselves!"
In fact, this method is Meiyou's provincial and city agent model.
However, in order to rapidly expand the market, the corresponding logistics and warehousing systems were built by the provincial and city agents themselves, investing their own money, and the markets were also developed by them.
Therefore, for this initial batch of provincial and city agents, Wang Yi offered discounts on three to four months of authorization fees.
After all, Meiyou was just starting then; if the authorization fee was too high, the provincial and city agents wouldn't agree.
If it was too low, it wouldn't be very meaningful either.
Moreover, it's already September; they can be collected uniformly in January next year!
By then, Meiyou will have grown larger, and a substantial authorization fee can be directly collected!
Of course, for subsequent provincial and city agents who join, not a single cent of the authorization fee can be reduced!
However, overseas authorization fees will have to be set higher.
After all, foreign countries are often small; many countries might be only as large as a single province in Xia Country.
One agent is enough!
For this kind of exclusive agency, the authorization fee must be high to incentivize them to sell more goods and recoup their costs.
"This plan is acceptable."
Wang Yi and Steve then discussed the details.
It was finally decided that each country would have only one agent, with an annual authorization fee of 10 million, and products supplied at 50% of the selling price.
The agent would pay for endorsements, advertising, building brand awareness, establishing channels, logistics...
The standards for exclusive stores and selling prices must also comply with Meiyou's requirements!
Furthermore, there would be quarterly sales targets; if an agent failed to meet them, Meiyou would have the right to find a new agent, and the authorization fee would not be refunded!
Of course, considering international shipping costs and other factors, overseas selling prices would definitely be much higher than domestic ones.
This way, Wang Yi would earn more, and Meiyou would also earn more!
A win-win situation!
As for Steve's salary, Wang Yi directly gave him a dividend of one-thousandth of the net profit from the overseas market he was responsible for!
For example, if overseas monthly sales are 500 million and Meiyou's net profit is around 150 million, then Steve's dividend would be 150,000 per month, making his annual income 1.8 million.
If overseas operations expand significantly, with monthly revenue of 1.5 billion and Meiyou's net profit of 450 million, Steve's dividend would be 450,000 per month, with an annual income of 5.4 million!
The greater the ability, the greater the dividend.
"Steve, the overseas market is in your hands!"
Wang Yi said with a smile.
"Don't worry, Boss, I'll go to Xingzhou tomorrow, there are a few major clients there, we can discuss it."
"Good!"
With Steve on board, Meiyou's path to overseas expansion will be much, much smoother.
Of course, if Steve proves unreliable, Wang Yi would again find other solutions and arrange for others to explore international markets.
If overseas markets are successfully developed and sales are booming, Wang Yi would again acquire new factories in port cities dedicated to exports!
This matter would still be entrusted to Chen Chuanqing, and Island City within the province would be a good choice.
At that time, exports to Europe, America, Japan, and Korea would all be possible.
However, Wang Yi temporarily does not plan to develop the European, American, Japanese, and Korean markets.
Winter is coming soon, and relying on 'pure desire' style autumn wear to enter the European, American, Japanese, and Korean markets would be a bit difficult.
It's better to take it step by step, first developing the Xingzhou market, then the Southern Hemisphere's Kangaroo Country, Zealand Country, and Football Country, taking it slowly like that!
By the time spring arrives next year, we can then develop the European, American, Japanese, and Korean markets!
Stealing ZARA's and HM's home turf!
By then, Meiyou wouldn't even be able to choose not to expand, even if it wanted to.
After all, even if Meiyou doesn't expand, other foreign brands would still copy the 'pure desire' style and launch it abroad.
By then, many foreigners might even think that the 'pure desire' style was originally created by foreign brands, and that Meiyou copied foreign brands!
Then Wang Yi would have no one to argue with.
It can be said that Meiyou's internationalization strategy is imperative!
Although major brands generally have their own bottom line and are less likely to blatantly copy.
But some brands are utterly shameless.
They don't create fashion, they only act as porters of fashion!
Like in a previous life, Diesel's parent company OTB sued ZARA's parent company Inditex Group for copying its Diesel jeans and Marni sandal designs and won the lawsuit.
Inditex not only had to pay compensation and cease sales, but its corporate image and stock price were also severely affected!
Therefore, Meiyou must proactively internationalize.
"Oh, Boss, to save costs, should we build factories abroad?"
Steve suddenly remembered this.
"Building factories abroad?"
Wang Yi shook his head:
"No, absolutely not!"
Regarding building factories abroad, Wang Yi had absolutely no trust.
After all, labor costs abroad are high, and craftsmanship is poor; it's definitely a dead end.
What if they learn from 'A-san' again...
(End of Chapter)