Ulysse's words were cold:
"This way, regardless of whether we can clear our name, ZARA will be dragged down with us. The stock price of their parent company will also plummet!"
The Chairman nodded:
"Good! Our HM's market value has evaporated by fifty billion, ZARA's parent company shouldn't lose any less!"
"If there's going to be a bloodbath, then let's have a bloodbath together!"
Other directors and executives readily agreed:
"Exactly, ZARA wants to pin the blame on us, but we won't agree. We must pin it back on them!"
"Because of their scapegoating, HM's stock price evaporated by fifty billion. So let's drag ZARA down and make their parent company's stock price evaporate by eighty billion!"
"That's right! If we're going to be ruined, let's all be ruined together!"
"Anyway, we didn't do this, ZARA must pay the price!"
"That's right!"
"That's right!"
"That's right!"
...
Soon, HM also began to act.
As shareholders frantically dumped HM stocks, news reports surged to the trending topics:
[The hacker was not sent by HM, but by ZARA as a smear and frame-up. HM has already reported to the police!]
[HM and Meiyou have no grievances, no motive to attack!]
[ZARA previously hired big Vs to malign Meiyou, and now they hired hackers to invade Meiyou's servers, caught in the act, and still framed their competitor HM!]
[ZARA has always been without a bottom line. With the hacker caught, they have been fully boycotted by Xia Country consumers and may be forced to withdraw from the Xia Country market!]
...
Similarly, HM's international trending topics all had pictures and truth, complete with links.
Lest foreign netizens not believe it!
Even the past grievances between ZARA and Meiyou were clearly and plainly written.
At this, ZARA's parent company's shareholders could no longer sit still and began to sell off ZARA parent company's shares!
Thus, ZARA parent company's stock price also began to plummet.
In just half an hour, its market value plummeted by over 40 billion again!
Adding the previous 20 billion, the loss has already exceeded HM's 50 billion!
HM's rapid counterattack caught ZARA's parent company off guard.
They quickly mobilized funds for a strong market rescue, which barely stabilized the situation.
As funds poured in from both sides, stock prices no longer continued to plummet, and the situation was barely brought under control.
But neither side was happy.
Although stock prices stopped plummeting, the evaporated portion did not rise back!
The evaporated market value was completely gone!
In this wave, HM's market value evaporated by over 50 billion.
ZARA also evaporated by 20 + 40 billion!
No winners!
David returned home, just about to go to bed, when he suddenly received a call from headquarters:
"David, HM counterattacked, and our stock price evaporated by over 40 billion again."
"What! Over 40 billion evaporated again..."
David was stunned, truly stunned.
Steve's single mistake caused the parent company's market value to evaporate by 20 billion, and he was immediately fired.
This time, David caused the parent company's market value to evaporate by a full 40 billion, and he certainly had to be fired!
"Chairman, I..."
David panicked, feeling completely unwell.
"Sigh!"
The Chairman sighed:
"Considering you made HM's market value evaporate by over 50 billion, your position is temporarily saved, but the Vice President of the Asia-Pacific region is gone! This is a one-time thing. If there's a next time!"
The Chairman snorted, saying no more, but his meaning was very clear.
"Chairman, rest assured, I will be cautious and even more cautious. If there's a next time, you won't need to say it, I'll resign myself!"
David was full of trepidation, a mix of sorrow and joy.
The sorrow was that the Vice President position for the Asia-Pacific region, which he had just acquired, was gone.
The joy was that his position as President of the Xia Country region was saved, and he wouldn't be swept out like Steve!
But what the future held was hard to say.
Subsequently, both HM and ZARA ceased their actions, with neither continuing to make trouble.
Continuing to cause trouble and making the opponent's market value plummet was certainly satisfying!
But the opponent's retaliation falling on oneself was truly painful!
If the conflict continued, both sides' market values would continue to shrink, evaporating by tens of billions!
No one could bear that!
No winners!
Except Meiyou!
With HM and ZARA fiercely battling, it was obvious that Meiyou had completely won big.
It even began to emerge on the international stage.
After all, a Xia Country enterprise that could make both HM and ZARA target it with full force, both smearing and invading its servers, was definitely not simple.
So much so that many foreign netizens were curious about what kind of enterprise Meiyou was.
They started searching, and discovered that Meiyou was actually a Xia Country APP.
Even more wonderfully, Meiyou also supported mainstream foreign languages like English.
Foreigners could download Meiyou, set the language, and use it without barriers.
They didn't know until they used it, but once they did, they found it was simply a godsend!
Especially for female users, it could not only record and predict menstrual cycles but also had a social plaza!
Although they couldn't understand the national language, the Meiyou APP integrated Google Translate, and after a simple translation, they could understand it...
Meiyou was already preparing to go global and internationalize; these preparations had long been made!
It just hadn't had time to promote itself abroad.
Unexpectedly, due to HM and ZARA's infighting, it was actively noticed by foreign users!
It was truly an unexpected success.
However, when they clicked into the Meiyou Mall and saw the pure and alluring style clothing, they were completely stunned!
For example, Lucy, an office worker from the Empire, her eyes went wide:
"Oh, my God, Meiyou's clothes are too beautiful!"
"So fashionable!"
"No wonder ZARA and HM were both smearing and hacking Meiyou. It turns out it's because Meiyou's clothes are so beautiful and stunning that their clothes can't be sold in Xia Country anymore!"
"Even I would choose to buy Meiyou instead of ZARA and HM's ugly clothes!"
"I really want to buy!"
"But it seems impossible to ship overseas, which is troublesome! Alas!"
"But I really love it, I really want it!"
The more Lucy looked, the more her heart itched.
She immediately registered an account and left a message on the Meiyou social plaza:
"Hi, dear Xia Country friends, I'm in the Empire. I want to buy Meiyou's pure and alluring style dresses, but I don't know how to buy them. Can they be shipped to the Empire? Please help me, everyone!"
After posting, Lucy realized she wasn't alone.
Many foreign users had already posted on the Meiyou social plaza, asking similar questions.
The domestic users who were staying up late were dumbfounded.
How did the perfectly fine Meiyou social plaza suddenly get so many foreign posts?
There were English posts, French posts, and German posts...
It was complete chaos!
So many domestic users posted again:
[What happened? Overnight, Meiyou went international?]
[Woke up to so many foreign posts, I thought I woke up too suddenly!]
[Foreigners are also coming to snatch our Meiyou's pure and alluring style dresses? Amazing, my Meiyou!]
Of course, many enthusiastic domestic users also left comments under the foreign users' posts:
"Meiyou currently does not support overseas purchases, but an internationalization strategy is probably in the works."
"You can leave more messages, let Meiyou see your needs, and maybe they will launch overseas purchases!"
"Yes, Meiyou's dresses are so good, they must go international. Let Boss Wang hear your voices."
...
Foreign users beamed with joy, thanking domestic users while calling their friends.
Like Lucy, who directly opened Twitter and posted:
[No wonder HM and ZARA are both smearing and invading Meiyou. It turns out Meiyou's fashion design is so far ahead of HM and ZARA!]
Besides text, she also included pictures of Meiyou dresses.
This Twitter post quickly soared in popularity, attracting widespread attention, and the comments below exploded:
"What? These are Meiyou's dresses? They're so beautiful!"
"Meiyou? The popular Xia Country company recently? It turns out they make clothes!"
"Oh, my God! Has Xia Country's fashion developed to this extent? So far ahead of us? Unbelievable!"
"As a fashion capital, I have to admit that Meiyou clothing's fashion aesthetic and design elements have long surpassed Franc Country, and indeed the world! At least by ten years!"
"Meiyou's dresses make top international designers feel ashamed."
"Oh, my God! No wonder HM and ZARA are smearing Meiyou. It turns out Meiyou's clothing is so far ahead of them, even posing a fatal threat to them!"
"These dresses are so beautiful, where can I buy them? Does the blogger have a channel code?"
"Please share, they are too beautiful!"
Lucy replied:
"Download the Meiyou APP, there's a Meiyou Mall inside with many such cute dresses, as well as stockings, lingerie, and autumn clothes, all very beautiful. But currently there's no overseas channel. We can leave messages asking them to open one!"
"Yes, everyone download and leave messages!"
"Meiyou clothing, we need it in the Empire too!"
"We Xide need it too!"
"Wow, Meiyou is getting popular. As a Xia Country international student, I've always used Meiyou to track my period. You can also try it, it's very convenient."
"Thank you, I'll try it right away."
...
There were many users like Lucy, and many similar posts appeared.
No one expected that Meiyou would gain a small bit of fame abroad in this way.
The next day.
Song Sining woke up early.
When she opened the Meiyou APP, she was completely bewildered.
She saw a flood of foreign posts on the social plaza!
Dense and numerous, they filled several pages!
And several of them made it to the trending list!
There was no helping it, Xia Country users were asleep, and it was daytime in the West, so they had enough energy to make a fuss...
Song Sining rubbed her sleepy eyes:
"Did I wake up too suddenly? Overnight, Meiyou went international?"
She then opened the posts and browsed them one by one.
'So Meiyou became popular abroad, and foreign users also want to buy Meiyou dresses!'
Song Sining smiled.
'The boss was preparing for internationalization, and Meiyou became popular abroad as a result. It's quite fitting.'
Then, Song Sining called Wang Yi.
The vibration woke Wang Yi.
He looked at his still sleeping roommates, got out of bed, and walked to the hallway to answer the phone:
"Boss, are you up yet?"
"What's wrong? What happened again?"
"No, it's like this. Our Meiyou social forum has been taken over by foreign users. They also want to buy Meiyou's pure and alluring style dresses and are asking if there are overseas channels and how to buy them..."
Song Sining explained the whole story, one by one.
Wang Yi: "..."
"So that's it. Alright, then let's set up international shopping!"
Wang Yi said decisively:
"Didn't Chen Chuanqing mention this before? We're prepared for overseas e-commerce expansion, but we held off because we were worried about Meiyou's low recognition and few users abroad."
"Now, because of the HM and ZARA incident, we've become popular overseas instead, so it's indeed a good time to launch international shopping!"
Song Sining nodded:
"Yes, with international e-commerce launched, and Steve pushing forward with offline expansion. With comprehensive internationalization both online and offline, our Meiyou has taken another step forward!"
"Good, notify Lao Chen and the IT department to prepare for the Meiyou 3.2 version update and launch Meiyou International!"
"Okay, Boss!"
After Wang Yi proposed the Meiyou internationalization strategy, he had his subordinates prepare the Meiyou International section.
It hadn't been launched due to the small number of overseas users.
But once the scale of overseas users grows, such international e-commerce will be very appealing!
Just like Taobao, tens of millions of foreign users have downloaded and registered to shop on the domestic Taobao!
Similarly, foreign users can also download and register for the Meiyou APP.
After Meiyou International is launched, foreign users can also select their country/region, browse the Meiyou International Mall, and purchase pure and alluring style dresses, autumn wear, lipsticks, and more.
They can pay through Alipay, credit cards, UnionPay, etc.
Just like domestic users purchasing Steam games.
After successful payment, Meiyou will then ship the international small packages to them overseas via EMS.
However, the prices won't be as cheap as in Xia Country; they will basically be doubled!
For example, a pure and alluring style dress that costs 599 in Xia Country will be priced directly at 1099 abroad!
In addition, customs duties and shipping costs will be borne by foreign users!
But even so, it will still be much cheaper than big-brand clothing abroad.
Coupled with novel styles and enough fashion, it can be considered quite competitive!
The only problem is that overseas logistics are relatively slow and do not support returns.
However, this is not a big problem, as overseas logistics have always been slow, and they are used to it.
Song Sining continued:
"Oh, right, Boss, next, should we release Meiyou Beauty or Zhenyou first?"
The revenue from pure and alluring style autumn wear these past few days has been considerable and stable.
Coupled with the divine assist from HM and ZARA, Meiyou's revenue these past few days has continuously broken records!
It's time to prepare for the next step!
Wang Yi thought for a moment:
"Meiyou Beauty can be released anytime. But Zhenyou is a new brand, focusing on high-end, it's not that easy. It's best to find a suitable opportunity, an opportunity for Zhenyou to become a massive hit at once!"
"An opportunity for Zhenyou to become a massive hit at once?"
Song Sining was confused: "But such an opportunity is hard to find!"
"No, it's very easy to find, or rather, we've already prepared it!"
Wang Yi said mysteriously.
He had arranged everything long ago, Song Sining just hadn't discovered it yet.
"Found it? Where?"
Song Sining grew more puzzled:
"Tell me quickly, don't keep me in suspense, otherwise next time you come back, you'll sleep alone! Hmph!"
Wang Yi smiled slightly:
"When is "Scarlet Heart" most popular?"
"Of course, on the day it concludes!"
Song Sining said, her eyes lighting up:
"On the evening of September 27th, "Scarlet Heart" will air its final episode! This is the opportunity for Zhenyou to become a massive hit at once!"
"Right!"
Wang Yi nodded:
"On September 27th, "Scarlet Heart" concludes. While everyone is immersed in Ruoxi's death from illness, at the peak of the show's popularity, we'll officially announce the new brand endorsed by Liu Shishi—Zhenyou!"
"Then we'll have three days for pre-heating, and hold the Zhenyou launch event on October 1st!"
"Good, officially announcing Liu Shishi's endorsement of Zhenyou on "Scarlet Heart"'s finale day will undoubtedly have the best effect! It will make Ruoxi fans remember Zhenyou instantly!"
Song Sining understood Wang Yi's meaning:
"Coupled with Meiyou's groundwork, accumulated users, and reputation, Zhenyou will definitely become an instant hit!"
Wang Yi nodded:
"We also need to be fully prepared. At that time, we'll directly throw money into TV advertisements. For a high-end brand, having good products isn't enough; we also need to spend money on marketing!"
"Okay, Boss, I'll arrange it right away!"
"As for Meiyou Beauty, let's launch it in the middle of next month. Magazine reviews also take time! We'll release them together, along with our Meiyou overseas expansion plan, and officially announce them all at that time!"
"Okay, Boss, then I'll prepare for the Zhenyou launch event first!"
Song Sining had made up her mind; such an arrangement was undoubtedly the most suitable!
After the call ended, Song Sining immediately went to make arrangements, marveling in her heart:
'So the boss, when signing Liu Shishi to endorse Zhenyou, already anticipated that "Scarlet Heart" might become popular. And when "Scarlet Heart" became a massive hit, he planned the best launch opportunity for Zhenyou!'
'Truly amazing!'
'Why don't I have such strategic vision?'
'I must learn!'
Wang Yi walked back to his dorm, lost in thought.
In the future, try to hold a new product launch event every half a month to continuously maintain popularity!
Keep Meiyou frequently on the trending topics, so users can continuously increase!
Anyway, Wang Yi had many backup plans.
Zhenyou will be released in early October, and Meiyou Beauty and bare leg hosiery in mid-October!
Later, there will be "Protect the Pomelos", Meiyou novels...
As for mamian skirts and other Hanfu, they should have been released, but Wang Yi gave up on them.
You can't use all your bullets at once; you need precise knife skills!
This year, Meiyou focuses on the pure and alluring style.
Next year, from March to summer, they will continue with new pure and alluring style products!
Next autumn, they will start promoting Hanfu!
By then, Meiyou will also have achieved internationalization, which will be a great opportunity to let the world appreciate the charm of the East and experience the beauty of Hanfu!
Wang Yi liked to see foreigners looking awestruck and clapping their hands, saying "Awesome!"
Historical heritage is the source of a nation's self-confidence.
Unlike some countries that don't even have history and can only steal everywhere!
After washing up, Wang Yi opened his computer and found that HM and ZARA had ceased hostilities.
'Did they realize that if they continued to fight, both would suffer, and Meiyou would benefit?'
Wang Yi smiled and began to check the battle situation of the two giants last night.
'It turns out ZARA still had a trick up its sleeve last night. The domestic Weibo battlefield ceased hostilities, but they launched a surprise attack abroad, causing HM's stock price to plummet by 13%, evaporating over 50 billion. That's really interesting!'
'HM counterattacked again, causing ZARA's parent company to evaporate another 40 billion!'
'No wonder they've both stopped fighting now; billions evaporating like that, no one can stand it.'
'Over a dozen international headlines were arranged, and they all included Meiyou!'
'No wonder we became popular, and the social plaza was overrun by foreigners!'
Wang Yi smiled, thoroughly understanding everything.
But do you think you can just stop fighting because you want to?
How can it be that easy?
ZARA's invasion of Meiyou's servers almost caused Meiyou Mall to crash! It almost lost hundreds of millions!
Wang Yi had this blood debt engraved in his heart!
Regarding this, Wang Yi called Song Sining:
"Send someone to arrange a trending topic, saying that the hacker who invaded Meiyou was sent by ZARA!"
Song Sining instantly understood Wang Yi's meaning: "..."
(End of chapter)