Seeing Wang Yi enter, the four immediately quieted down and stood up one after another.
Wang Yi smiled faintly:
"Hello, who among you is from my hometown?"
Cai Zong, who was still a student, felt a bit awkward and scratched his head:
"Sorry, Chairman Wang, I'm from Jizhou. Fearing we wouldn't see you, we just..."
These past few days, when they went to seek investment, they were often turned away at the door, so they used the hometown connection.
In his previous life, the four started seeking investment in October and hit walls everywhere for four or five months straight, with no one willing to invest at all.
It wasn't until early next year when Director Song unexpectedly saw Mihoyo and felt it had potential, that he called them and invested one million yuan, allowing Mihoyo to survive!
Only then did the future gaming giant and super unicorn come into being.
Currently, this was Mihoyo's most difficult stage, and its only difficult stage.
After receiving the first investment, Mihoyo released Honkai Academy in the second half of next year.
And Honkai Academy 2 in 2014 became famous overnight, exploded in popularity, and generated countless revenues.
After that, Mihoyo, like Meiyou currently, had terrifying revenues, was never short of money, and needed no further investment.
Even if the two Chairmen Ma came knocking, begging to invest, Mihoyo would not agree.
Just like Meiyou now, no matter who came to invest, Wang Yi wouldn't bother.
He wasn't short of money at all, so why accept investment?
It can be said that this was Mihoyo's only difficult stage, the only stage where investment was needed, and its only round of financing!
Three years later, Mihoyo would be rolling in money, and even if Pony Ma came to invest, it would be out of the question!
In his previous life, Director Song stumbled upon this immense wealth, but this time, Wang Yi had snatched it!
Wang Yi waved his hand:
"It's alright. Since we're from the same hometown, it's easy to talk. It's almost dinner time, let's go eat, it's on me!"
"Chairman Wang, no need, no need."
The four quickly waved their hands.
Logically, when seeking investment, they should be treating Wang Yi to dinner.
But with the game's failure now, Mihoyo indeed had no money left.
"It's nothing. You are guests, and also from my hometown, so I must entertain you no matter what."
Wang Yi waved his hand grandly:
"Let's go, we'll eat and talk."
"This... Alright! Thank you, Chairman Wang."
Cai Zong agreed.
"No need to be so polite."
Wu Shuang, driving a commuter car, was already waiting at the entrance.
The group got into the car and headed straight for a nearby five-star hotel.
"Chairman Wang, just a casual meal is fine, no need to be so polite..."
Cai Zong felt a bit embarrassed.
This meal, he feared, would cost tens of thousands.
They had only spent 100,000 yuan to make their first game.
Wang Yi patted Cai Zong's shoulder:
"It's alright. You are all people with dreams. In the future, occasions like this will be commonplace for you!"
"I..."
Cai Zong's expression was a bit complex.
Their first game had failed, and no one was optimistic about Mihoyo.
When they went to other investors, they couldn't even meet the principal, and were passively dismissed.
Someone like Wang Yi, who personally met with them, treated them to a five-star meal, and even encouraged them, was truly rare.
There was nothing for it.
As a reborn person, Wang Yi knew perfectly well how incredibly awesome these tech nerds would be in the future.
Genshin Impact, by itself, raised domestic games by several dimensions.
"Believe in yourselves, you can do it!"
Wang Yi encouraged.
"Thank you, Chairman Wang!"
The four were immensely grateful.
They never imagined that the distinguished Chairman Wang of Meiyou would be so approachable.
Soon, the dishes were served, and the few of them ate and chatted.
They talked about games, anime, ACG...
The more they talked, the more congenial they became.
As they chatted, the conversation turned to the "pure desire" style.
Cai Zong remarked emotionally:
"Chairman Wang, Meiyou's 'pure desire' style design is truly excellent. In the future, our game characters' clothing styles will also follow the 'pure desire' route!"
Wang Yi nodded:
"That's no problem. You'd best go with the 'pure desire' style. If it's only 'desire' without 'purity', I'm afraid getting it approved for the iOS App Store will be a problem!"
"Approval issues, yes, this is a big deal!"
The four quickly made a note.
In the previous life, the Android version of Honkai Academy was easily launched, but when it was to be launched on the iOS App Store, it was banned by Apple due to excessive exposure.
After several negotiations and several adjustments, it took two months to successfully launch on iOS.
"Chairman Wang, what do you think? Will our designs like this be 'harmonized'?"
Saying this, Cai Zong took out his phone and showed some images.
These were character designs for their second game, Honkai Academy.
Wang Yi waved his hand:
"They will definitely be 'harmonized'. Android will be fine, but the iOS side will definitely be blocked."
"But if we change them, it will reduce the visual impact!"
One of the partners frowned.
"Exactly, our concept artist CICI put a lot of effort into this design, and we all think it's good."
Another person spoke up.
Wang Yi smiled:
"When making games, I don't care what you think, I care what players think, and what regulators think. No matter how good you think it is, if it doesn't pass approval and the game can't be launched, then everything is meaningless."
"This..."
The few fell silent.
Cai Zong nodded:
"Chairman Wang is right, we definitely need to pass regulatory review first. But how do we best grasp this scale?"
Wang Yi thought for a moment:
"It's simple. Can the clothing of the game characters you design be shown to your future children, or allow your children to play with them? If so, there won't be much of a problem. If even you can't do it, then parents and regulators won't approve."
"Understood."
The few nodded one after another, finding it more reasonable the more they thought about it.
Indeed, being too revealing might seem exciting.
But with such a game, they probably wouldn't want their own children to play it!
Let alone passing approval.
Wang Yi said meaningfully:
"Of course, if there's no desire, if it's too conservative, then the game will also be a failure."
"So, the 'pure desire' style is your destiny. How to achieve both desire and purity, making players excited while also satisfying the censors, that is the direction you need to work towards!"
"Understood, thank you for your guidance, Chairman Wang."
The four benefited greatly.
Currently, they were just passionate tech nerds, only thinking about making games they liked and making a big splash.
They had no idea what censorship was, nor how to operate or make money.
They didn't even care if the game was successful or not, only wanting to be happy!
As a result, Honkai Academy was considered a success, but its commercialization failed, and it didn't make much money.
It wasn't until Honkai Academy 2 that they made significant money.
Afterward, they talked a lot more.
For their confusions and problems encountered, Wang Yi provided profound yet easy-to-understand and perfectly fitting solutions.
This excited Cai Zong and the others greatly, and they also breathed a complete sigh of relief.
If Mihoyo were to seek investment and introduce a shareholder who didn't understand games or their philosophy, the consequences would be unimaginable.
But Wang Yi understood games, shared their philosophy, and was even ahead of them, able to guide them and help them avoid detours!
And he had various resources to help them grow and become stronger!
Such a person was not merely a sugar daddy, but a benefactor!
The four looked at each other and exchanged glances.
Cai Zong took a deep breath:
"Chairman Wang, to be frank, we are here to seek investment. Mihoyo's first game wasn't very successful, and we no longer have money to continue making new games. But we still have dreams and passion, and we don't want to give up like this. We hope you can invest and support us!"
Saying this, Cai Zong handed over some documents:
"These are the gameplay and settings for our new game, please take a look."
Wang Yi took the documents and began to read them.
It was Honkai Academy Generation 1, a 2D side-scrolling single-player game where girls fought zombies.
In his previous life, this game was developed for over a year, and launched on 91 Game in October 2012.
Later, after several twists and turns and multiple revisions, it was finally launched on iOS.
Over a year, it had seven to eight hundred thousand users on the iOS side, with daily active users of sixty to seventy thousand.
It generated three to four hundred thousand in annual revenue, barely breaking even, but couldn't be called a success.
After all, single-player games didn't have much of a market.
Wang Yi put down the documents and looked at the four:
"Let's start with the conclusion: the game is a failure, but the core gameplay is commendable. Therefore, I can invest in you."
Hearing this, the four fell silent, filled with mixed emotions.
The surprise was that the gameplay was recognized, and Chairman Wang was willing to invest.
The sadness was that the game had failed, and was directly dismissed by Wang Yi!
Mihoyo had developed it for over a year, with revenues of only a few hundred thousand.
Compared to Honkai Academy 2 and Honkai Impact 3, Honkai Academy Gen 1 was truly a failure.
"Chairman Wang, can you explain why this game is bound to fail?"
Cai Zong and the other three were very puzzled and unconvinced.
This game was their brainchild!
It was made by learning from the failure of their first game!
How could it be directly dismissed by Wang Yi right from the start!
Cai Zong was even more determined: if Wang Yi was talking nonsense, then he would only take 1 million yuan in investment for 15% of the shares, and Chairman Wang must not interfere with Mihoyo's operations and planning!
But if what Wang Yi said was reliable, if he understood games and operations better than the four of them, and could bring Honkai Academy back to life, then Wang Yi could be a Mihoyo shareholder + core development member!
In that case, they could give more shares, and of course, they would ask for more investment.
To put it plainly, Cai Zong and the other three understood clearly that Wang Yi's abilities and value in the gaming field would determine the percentage of shares they would give.
A shareholder who didn't understand games, no matter how rich, wouldn't get many shares.
This was something the four had discussed before coming.
Wang Yi saw through the four's thoughts, and secretly thought:
'You little rascals, think I can't keep you in line?'
"The core gameplay is girls fighting zombies. Your specialty is well-designed female characters that attract players. To put it bluntly, it's the ACG 'lewd, perverted' (LSP) attribute. This route is acceptable."
The four nodded, it was indeed so.
"However, you have no profit points, and the playability isn't high either. Single-player games don't have much market or much stickiness."
Wang Yi said earnestly:
"Once players complete a single-player game, it loses its appeal, they will quit, and a large number of users will be lost. Only by becoming an online game, with more core selling points, can players be kept in the game, playing and recharging continually."
The four fell into deep thought, they hadn't considered so much.
Wang Yi then changed the topic:
"Let's take Protect the Pomelo as an example. It's also a single-player game. Don't look at how everyone is addicted to it now, and the revenue is good, but once they've completed it and there are no new maps, will they still play?"
"No, they won't."
Everyone shook their heads.
"Therefore, Protect the Pomelo needs continuous updates, constantly releasing new maps and new modes, to give players a fresh feeling and retain them."
Wang Yi continued:
"But even so, the lifespan of this game won't be too long. Does your Honkai Academy have so many new maps? Does it have so many new gameplays?"
"No..."
Cai Zong and the other three fell silent.
Protect the Pomelo is a single-player game, surviving on new maps.
It's hard for a single-player game like Honkai Academy to continuously maintain popularity.
To put it simply, users play for a while and then give up.
Even more people find it boring and don't bother to play.
Cai Zong took a deep breath:
"Thank you for your guidance, Chairman Wang. We want to abandon single-player games and develop online games, to keep users completely in the game! However, making it an online game will significantly increase costs."
The gap between online games and single-player mini-games is not small.
Wang Yi smiled:
"Don't worry about the cost, I'll take care of it. Not just the cost, but also subsequent promotion, operations, and so on, I can provide support. How much investment do you need?"
Wang Yi didn't have three years to give Mihoyo, letting them first make a failed Honkai Academy 1, and only then launching Honkai Academy 2 three years later.
That would be too slow!
It would take forever to succeed.
It would be better to invest more directly, and guide the Mihoyo team to make Honkai Academy 2 directly!
After all, Honkai Academy 2 was originally developed by learning from the lessons of the first generation, upgrading the single-player Honkai Academy 1 into an online game!
There was no need to take an extra two-year detour.
"If it's an online game, we'd need to hire more people, and the threshold is high, it would probably cost 1.5 million yuan..."
Cai Zong couldn't help but say.
Didn't they want to make online games?
Of course they did, but they had no money!
Online games were too expensive!
Without money, they could only make single-player mini-games; with money, they could make online games.
Wang Yi waved his hand:
"That's not enough. A shoddily made garbage online game, even if produced, is meaningless. Giants will copy you in minutes. Only a high-quality online game that is refined enough and distinctive enough that giants cannot copy in a short time, can survive."
"Yes, that's right!"
The four nodded one after another.
Mini-games like Protect the Pomelo are easy to copy.
Fortunately, Wang Yi had Meiyou's fifty million users as a base, achieving sixty to seventy million users in a few days, and became hugely popular across the entire network.
This way, other manufacturers wouldn't have time to copy it.
By the time they finished copying it, Protect the Pomelo would have already monopolized the market.
But other game studios did not have Wang Yi's capabilities, nor did they have Meiyou, and couldn't achieve tens of millions of users in a few days.
Conversely, games from ordinary studios couldn't break five million users even after three or four months, and could easily be copied, defeated, or even replaced by capital.
Unless, like Genshin Impact, it was refined enough to be uncopyable!
"If you're going to do it, do it best. I'll give you three million yuan!"
Wang Yi said generously:
"Within a year, you only need to make a good game; I will provide the rest, including operations and promotion. As long as the game quality is excellent, I will directly arrange hundreds of millions of traffic for you, even international traffic and global promotion!"
Hearing this, all four were stunned.
Three million yuan in investment right off the bat!
Directly arranging hundreds of millions of traffic!
Even international traffic and global promotion!
If anyone else boasted like this, they wouldn't believe it.
But with Wang Yi saying it, there was absolutely no problem.
Among other things, if they collaborated with Meiyou and Zhenyou then, that would be hundreds of millions of traffic.
A wave of promotion on the Meiyou app would also generate tens of millions of traffic.
And all of it would be international traffic.
It could be said that with Wang Yi, they only needed to make the game.
As long as the game wasn't trash and could handle the immense traffic Wang Yi provided, it would explode in popularity!
But a problem arose: Wang Yi had offered such unexpectedly favorable conditions, so how many shares should they give him?
For a moment, all four fell silent.
Wang Yi smiled faintly:
"Furthermore, as a planner, I can guide you on how to create the game's profit model, how to make money without alienating users, causing them to quit, and instead keeping them engaged and enjoying it!"
"Really?"
All four were tempted!
A game that doesn't make money won't go far.
Only by making money could they survive, and have the funds to create a second game, a third game, and more exciting new games!
Only then could they realize their ACG world!
How a game could make money without deterring users, and make them willing to spend money, that was the most important thing.
But these things, the four of them didn't understand at all, not one bit.
The four of them were all tech nerds, they were good at making games, but they truly didn't understand how to operate or how to make money.
Therefore, Honkai Academy Generation 1 was a complete failure.
It wasn't until Honkai Academy 2, two years later, that they learned from other games' profit models and achieved profitability.
It could be said that Wang Yi was different from other investors.
Not only did he have money and resources, but also capability, understanding operations, markets, commercialization...
He even knew how to make games.
These were precisely what the four tech nerds lacked most.
Cai Zong took a deep breath:
"Chairman Wang, could you give us some time to discuss?"
"Of course, there's a lounge next door, and the soundproofing is quite good."
Wang Yi said with a smile.
"Alright, Chairman Wang, please excuse us for a moment."
Then, the four stood up and headed straight for the lounge.
Wang Yi, however, was not in a hurry.
He had made his offer, and now it was up to the four's attitude.
In his previous life, Director Song's one million yuan plus fewer resources only got him 15% of the shares.
Now, with Wang Yi's three million yuan + immense resources + game model and philosophy, how many shares would the other party give?
After discussing for a full quarter of an hour, the four finally emerged.
"Chairman Wang, we've discussed it. For a three million yuan investment, we can give you 40% of the shares."
Wang Yi smiled:
"40%, that means Mihoyo's current valuation is 7.5 million yuan!"
"Yes..."
The four were a little unsure.
Current Mihoyo didn't have many notable achievements, and a valuation of 7.5 million yuan was indeed inflated.
After all, their only game had flopped.
The second Honkai Academy, as a single-player game, also wouldn't succeed.
Without Wang Yi, Mihoyo would not have any successful output within the next two years.
In his previous life, Mihoyo only rose to prominence after the launch of Honkai Academy 2 in 2014, and only then caught the eye of the capital market.
It was only after Genshin Impact exploded in popularity that Pony Ma came knocking.
But before Honkai Academy 2, Mihoyo was still a small, unheard-of studio, with no one willing to invest.
Wang Yi raised his hand:
"Add five more percentage points. In addition to the three million yuan, I will provide you with an office building and dormitory in Xingyi Science Park in the Imperial Capital, and have Xingyi Technology assist you with recruitment and provide various support, to quickly establish your game company and get the game out as soon as possible!"
"You should know that with Mihoyo's own brand, it's difficult to recruit top-tier game development engineers. But with Xingyi Technology's brand, it will be easy for you to poach development veterans from top-tier game companies!"
Hearing this, the four fell silent.
Society was just that realistic.
For Honkai Academy to become a refined online game, it was unrealistic to rely solely on the few of them.
They would definitely need to poach top-tier development engineers, animators, art designers, sound designers...
And with Xingyi Technology, everything would be convenient.
The four looked at each other and nodded.
Cai Zong said:
"That's acceptable, but Mihoyo will be independent of Xingyi Technology and will not belong to Xingyi Technology!"
"No problem. Xingyi Technology has its own Xingyi Games, and I have no intention of taking a controlling stake in Mihoyo."
Wang Yi said indifferently:
"However, if you need further financing later, I want priority."
If the game became popular later, and the four introduced new capital, diluting Wang Yi's shares, then Wang Yi would have nowhere to complain.
It's always wise to be on guard against others.
"Deal!"
Cai Zong breathed a sigh of relief, fearing Wang Yi would want a controlling stake.
Unexpectedly, Wang Yi had no intention of taking a controlling stake at all.
It was meaningless.
If Wang Yi had a controlling stake, the Mihoyo original team would lose their passion for struggle.
It would be counterproductive.
One's perspective needed to be broad.
Moreover, with 45% of the shares, Wang Yi was already the largest shareholder.
Of course, the combined 55% shares held by the four Mihoyo members also gave them absolute controlling power.
Both sides maintained a delicate balance!
"However, the office building and dormitories are lent to you for free, not given to you. Property in the Imperial Capital is very expensive."
Wang Yi teased:
"But as for the supporting facilities like the science park's canteen, you can all use them together."
"Okay, we understand."
Cai Zong smiled.
Even a small office building in the Imperial Capital cost far more than three million yuan.
Being able to borrow them for free would save them hundreds of thousands in rent annually.
"Mihoyo will receive any support it needs from Xingyi Technology later on. Xingyi Technology can provide help. But it will not interfere with other matters."
Wang Yi continued:
"You are responsible for how the game content is made; I will only offer suggestions. However, regarding game operations and commercialization, I want veto power!"
"After all, I invested three million yuan. I need to ensure the game makes money, not self-destructs and loses money."
Mihoyo in his previous life was both loved and hated.
Especially in terms of operations, they courted disaster multiple times and caused many incidents.
Their official website was flooded with complaints many times, leading to a large number of players quitting...
Only Genshin Impact succeeded; otherwise, Mihoyo company would have courted disaster until bankruptcy.
Wang Yi had to stop these things.
"That's no problem!"
The four readily agreed, as they were not good at operations or commercialization to begin with.
And Wang Yi not interfering too much with game content production made them very happy.
"Good, then I wish us a pleasant cooperation."
"Pleasant cooperation!"
The four were overjoyed.
With Wang Yi's support, the Mihoyo team immediately leveled up significantly.
Soon, lawyers arrived, drafted the contract, and both parties signed.
Wang Yi became Mihoyo's largest shareholder, holding 45% of the shares.
The other four combined held 55% of the shares.
"Let's go, back to the company."
Wang Yi said with a smile, Wu Shuang had already paid the bill.
"Okay."
The group left the hotel, got into the car, and headed straight for Xingyi Science Park.
From now on, the Mihoyo team would also move to Xingyi Science Park, relocating to the Imperial Capital.
After all, this location was close to Wang Yi, making it convenient for him to guide and control the game development process at any time, preventing Mihoyo from falling into traps and taking detours.
After all, this time, they weren't making the single-player Honkai Academy, but an online version of Honkai Academy, essentially skipping Honkai Academy 1 and directly making Honkai Academy 2.
Coupled with Wang Yi's high demands, the Mihoyo team was under a lot of pressure.
Of course, it also made it convenient for the Mihoyo team to utilize Xingyi Technology's resources.
The Mihoyo team had no objections to this.
Just the annual rent alone would save them hundreds of thousands, so why not?
Arriving at the science park, Wang Yi led them to Zone D:
"This is Xingyi Games' area. The area opposite is all empty. Choose a building you like to be Mihoyo's office building!"
"Okay, thank you, Chairman Wang."
"No need to be polite, I'm also part of Mihoyo, haha."
Wang Yi said with a laugh:
"List what kind of people you need to recruit. I'll have Xingyi Technology's HR department help you recruit, and then you can conduct interviews yourselves and decide whether to hire or not."
"Okay."
Soon, they chose a secluded building:
"Let's take this one. It's a full five floors, about a thousand square meters."
"No problem!"
Wang Yi nodded:
"I'll arrange for Xingyi Technology's administrative and logistics departments to liaise with you. Xingyi Games also needs to purchase some equipment and office supplies. You can ask them for help; the bulk purchase price will be lower. Of course, you can also purchase them yourselves."
Saying this, Wang Yi made a call to Jian Ziyan.
Soon, two supervisors came over, specifically to liaise with Mihoyo.
Wang Yi patted Cai Zong's shoulder:
"Work hard on the game. When the subsequent Honkai series succeeds and makes big money, I'll help you arrange things to buy a Mihoyo Building in the Imperial Capital!"
Hearing this, Cai Zong and the other three were all excited, and a bit incredulous.
Someone even couldn't help but ask:
"Can we really do it?"
Wang Yi smiled:
"It depends on your efforts!"
In his previous life, Honkai Academy 2 earned 100 million yuan in its first year after launch, and a total of 400 million yuan afterward.
This amount of money wouldn't be enough to buy an office building in the Imperial Capital.
But Wang Yi could "draw a cake" for them (give them a rosy picture/incentive), to motivate them!
After all, Honkai Impact 3, launched in 2016, earned a billion yuan!
Only then did they have the money to make Genshin Impact.
However, in this life, with Wang Yi's support, they would avoid the two-year detour of Honkai Academy 1, and go straight to making Honkai Academy 2!
Then Honkai Academy 2, Honkai Impact 3, and even Genshin Impact could all be released two years earlier.
This was significant!
Coupled with Wang Yi's influence and traffic support, and extensive global promotion, the popularity of the Honkai series would definitely far exceed that of his previous life.
With an additional promotion on the Xingyi mobile app store, their revenue and profit would also far surpass his previous life.
Afterward, staff led the four to their apartments, which were already prepared for them.
All four were third-year graduate students.
Aside from their thesis defense, it was fine if they didn't return to school at other times.
Moreover, with Xingyi Technology's HR department assisting with recruitment, efficiency was greatly improved.
It was estimated that Mihoyo company would be established very quickly!
As for Xingyi Games, they were currently still making casual games for the masses.
Although they were mini-games, they were unequivocally profitable, all being annual blockbusters.
For instance, Protect the Pomelo couldn't compare to Genshin Impact, but its annual revenue was even more terrifying than Honkai Academy 2.
After all, Honkai Academy 2's audience was only ACG players, reaching a few million users at most in his previous life.
Meanwhile, Protect the Pomelo's users were suitable for all ages, appealing to both men and women, a definite game for everyone.
Coupled with Wang Yi's resources and internationalization, reaching hundreds of millions of users would be no problem.
Wang Yi's investment in Mihoyo was not primarily for money.
The most important thing was their persistent dream-chasing spirit!
After Honkai Academy 2 was launched, earning 100 million yuan in a year, they didn't think about dividends or enjoying life, but instead went all-in to make Honkai Impact 3.
When Honkai Impact 3 made money, they also didn't think about enjoying it, but went all-in again to make Genshin Impact!
The first version of Honkai Impact 3 was developed for two years, with costs exceeding sixty million yuan.
Including subsequent R&D and maintenance, it reached eighty to ninety million.
Multiple versions were updated later, requiring tens of millions in investment each year.
Such investment made NetEase scoff, believing that spending so much money on a mobile game was purely wasteful.
But after they saw the even more refined Genshin Impact, they completely shut up.
Their mobile games, compared to Genshin Impact, were no longer on the same level.
This spirit was what Wang Yi valued most.
After settling the Mihoyo team, Wang Yi returned to Lin Shu's home.
"Wang Yi, stand still!"
Lin Shu said, then trotted forward, and hung onto Wang Yi like a koala.
This familiar way of greeting made Wang Yi laugh despite himself.
With a beautiful and playful girlfriend, he had no choice but to enjoy it.
That evening, as the two were dining, several news headlines rocked the entire internet.
[Refusing to sell clothing that copied Meiyou's 'pure desire' style, HM Xingzhou specialty stores collectively closed down!]
[HM Xingzhou distributors protested HM's plagiarism, believing it was the destruction of the HM brand, and called for the protection of design copyrights!]
Wang Yi smiled faintly:
"Song Guangyao has made his move!"
(End of Chapter)