"national treasure is Disney's brainchild, and it undoubtedly created another peak in adventure films after Raiders of the Lost Ark. I recommend everyone go to the cinema to experience Nicolas Cage's charisma."
"The brilliance of national treasure lies not only in its thrilling adventure but also in its brain-teasing mystery. I recommend everyone watch it."
"As a commercial blockbuster, national treasure is absolutely qualified. It has all the elements a commercial film should have, and it's the kind of movie suitable for couples and brothers to watch together in the cinema."
"national treasure cleverly blends American history with an adventure treasure hunt plot. Jon Turteltaub did an excellent job directing, Nicolas Cage once again showcased his acting skills, and Diane Kruger fully utilized her charm. A fantastic movie!"
The competition off the big screen temporarily concluded, with MGM ultimately emerging victorious.
This time, not only did they eliminate MySpace, Facebook's only competitor, but they also sent Harvey Weinstein to prison, causing Miramax to fall into chaos, which was equivalent to cutting off one of Disney's arms.
Although the process was circuitous, the result was gratifying. More importantly, Eric's emotional crisis was resolved, allowing him to focus more on his harem and career. The number of birds killed with one stone was already countless.
However, while the competition off-screen has temporarily ended, the battle on the big screen is still far from being decided.
On the day of frozen's premiere, Disney sent out national treasure, which had been in preparation for over a year.
Honestly, the quality of this movie is indeed very good; it's a very competent commercial blockbuster.
The film cost 100 million dollars, had an attractive cast, and the scenes were quite well-made, so it received widespread praise after its release.
However, scoring 80 points is enough to be proud of and can be considered excellent.
But if your opponent scores 95 points, theoretically, you both fall into the excellent category.
However, the actual gap is clear to anyone with an discerning eye. No matter how much film critics and the media hype it up, it ultimately cannot withstand the general public's opinion.
frozen was undoubtedly that competitor who scored 95 points. In comparison, national treasure inevitably paled in comparison.
This led to a situation where national treasure had an advantage in terms of media and film critic reviews, but frozen achieved an overwhelming advantage in audience Word of mouth (word-of-mouth).
This result was most directly reflected in the Rotten Tomatoes scores.
national treasure received 85% Fresh Tomatoes and an 81% Popcorn Score, with critic reviews higher than audience reviews.
frozen, on the other hand, received 68% Fresh Tomatoes and a 97% Popcorn Score. Critic reviews were very poor, but audience word-of-mouth exploded.
What does this represent?
It only represents that many film critics are not impartial; they all have their own positions and will speak falsely against their conscience.
But it doesn't matter; the audience will show them what's unstoppable.
You ask why?
Just because everyone who walks out of the cinema will spontaneously hum those three words—let it go!
"I wanted to see national treasure, but my 9-year-old daughter dragged me into the frozen screening. No choice, the child is paramount."
"Carl insisted on dragging Ben and me to see frozen because his little girlfriend had already seen it and posted photos on Facebook. If I didn't go with Carl, he wouldn't be able to chat with her."
"I took my two children to see frozen. Although the beginning of the movie was a bit boring, I must commend it: when Elsa sang that song, my jaw dropped in surprise, and I kept it that way for three minutes. You should know I'm a middle-aged man almost forty."
"I recommend all parents take their children to see frozen. It's absolutely worth the ticket price. Don't let your children complain to you later."
"frozen is amazing! I thought it was just a boring by-the-book story, but the movie gave me so many surprises. When I saw that Eric Cooper was the screenwriter, it dawned on me; he truly deserves the title of the youngest Best Screenwriter in history."
"Fun fact: the song 'Let It Go' also came from Eric Cooper. This song completely elevated the entire movie. Compared to film, perhaps Eric Cooper should be more involved in the music industry."
"Clearly, frozen isn't a clichéd story of a prince and princess defeating evil. MGM has given it a brand new meaning; the core of the film is about self-expression, self-acceptance, and self-embrace."
"I must be honest, I really don't recommend watching frozen. The screenwriter Eric Cooper inserted too much personal bias. The relationship between the two princesses is somewhat ambiguous, and the dialogue is nauseatingly inappropriate, which will lead to negative value guidance for children."
"In blue is the warmest color, the Olsen Sisters played a couple, and they also voiced Elsa and Anna. Coupled with those strange lines, I can't help but suspect Eric Cooper's intentions. Does he want to poison the next generation of the United States?"
"Shocking! The truth about the South Island Prince's fraudulent marriage is exposed, and the Arendelle royal sisters are embroiled in a scandalous same-sex scandal."
"Hmph! People with dirty minds see everything as dirty. Don't you say 'I love you' to your family? Disgusting!"
"Anyway, my child absolutely loves Elsa. She now fantasizes about being Elsa when she sleeps. I have to take her to see it a second time."
"Help, when will Lionheart Network put frozen online? My child keeps pestering me to rewatch it."
"I'm going crazy, I'm going crazy! MGM, please release the 'Let It Go' soundtrack, okay? I'm dying to hear it, I'll buy it no matter the price!"
"Let it go! Let it go! Can't hold it back anymore!"
"Let it go! Let it go! Turn away and slam the door!"
"MGM's latest masterpiece, frozen, is released, breaking box office records with a crazy 156 million dollars in its opening weekend!"
"Disney's new film, national treasure, is favored by audiences, with Nicolas Cage delivering an excellent performance, raking in 39 million dollars at the box office in its opening weekend!"
No matter how much debate or powerful public relations, it ultimately comes down to box office numbers.
The moment the opening weekend box office numbers were released, all controversies had to make way for the Queen.
What does a box office of 156 million dollars mean?
It broke the record of 124 million dollars set by transformers last year, and also knocked Spider-Man's 119 million dollar record down to third place.
No matter if you are an Autobot, no matter if you are a superhero, none of it works.
Elsa's popularity reached its peak, and her ice magic could destroy anyone or anything in her way.
The crown she had discarded flew back to her head, and her throne sparkled under the glorious data.
This is the power of a G-rated film, unrestricted for all ages.
Why does Disney always like to make family-friendly movies? Isn't it just to get money from children's pockets? One child at least drives one adult, and more often, drives several ticket sales for a whole family.
MGM also released a celebratory poster, featuring a joint photo of Elsa and Anna, accompanied by a large '1.56' written on it.
Originally, this could at most be considered a routine celebration, but netizens are the best at stirring up trouble.
Soon, they moved the poster image to Disney's official website, and then the comment section was overrun.
The mockery in this behavior was strong. Even a fool could see that frozen adopted Disney's musical style, but it transcended the traditional good-versus-evil framework.
It's like I used your stuff, made my own work, and then turned around and rubbed your face in the dirt. How would you feel?
Presumably, one would be grief-stricken.
Time came to Monday, the day schools reopened, and then a shocking scene appeared.
Songs rang out in kindergartens and primary schools across the United States, with children spontaneously humming "Let It Go."
Although they could only sing a few lines, it did not hinder their high enthusiasm, and pretend play games also began.
"I am Princess Elsa!"
"No, I am Princess Elsa!"
"You be the big bad Hans."
"No, I want to be Kristoff."
"Look at my ice magic!"
And this situation was not limited to the United States; kindergartens and primary schools in Europe, Australia, and South America were also similarly overwhelmed.
Even in the Asia region, which is less keen on musicals, many children were influenced.
Eric had naturally anticipated this situation, but Celine Dion was thoroughly shocked.
She expected it to be popular, but not this popular!
Like a raging fire, it couldn't be extinguished, absolutely couldn't be extinguished.
Even covering it with Boruto's cloak wouldn't put it out.
Her Facebook followers directly surged by several million, and she even posted a very smug update.
"Oh, I've been so busy these past few days. My relatives' children keep asking me to sing for them. My voice is almost gone."
The comments below were naturally all envious, and at the same time, they left messages and called MGM, demanding the quick release of the soundtrack. Eric was also happy to comply with public demand.
Then the situation evolved to become increasingly exaggerated.
Not only were kindergartens and schools across the United States singing "Let It Go" like crazy, but the same melody was also playing in major shopping malls, barbershops, supermarkets, bars, and restaurants.
On YouTube, the "Let It Go" music video instantly topped the charts within a day, and countless music creators imitated the singing style.
In Times Square, it was unclear who was requesting songs, or if people were taking turns, but the projection screen was constantly playing, almost becoming an Elsa-only show.
In particular, a YouTube blogger had a flash of inspiration. During kindergarten recess, he ran nearby and belted out a line.
"Let it go! Let it go!"
Instantly, the kindergarten erupted like a beehive, and all the children followed in unison: "Can't hold it back anymore!"
After he uploaded the video, likes and shares exploded, and then a large number of content creators followed suit.
Sing-along challenges were launched in schools, restaurants, on the streets, and in stadiums.
All peopleK Song (Karaoke for everyone), Popular among the people (universally adored). In just a few days, it seemed as if everyone in the United States had fallen into Elsa-mania.
Supported by this feverish popularity, in just under three days, "Let It Go" climbed to the top spot, knocking down the leading songs of both new and veteran singers.
It's worth noting that the last time Celine Dion appeared at the top of the Billboard chart was six years ago.
While the song was a huge hit and box office money was flowing in, Eric had already had Dual Star Entertainment prepare a large amount of frozen merchandise in advance.
These merchandise items, accompanying the film, were placed on shelves in North America, Europe, and China on the same day.
Even countries in South America, Australia, and Asia, where sales channels had not yet been established, sent orders.
The goods in the warehouse were directly shipped to ports and trucks, transported to various parts of the world.
Then, as expected, a sales boom ensued. After watching the movie, children passing by stores would see Elsa dresses and Olaf plush toys and immediately stop in their tracks, pestering their parents to buy them.
What! You won't buy it?
Then they would unleash the universally effective secret technique: rolling on the ground, throwing tantrums, and crying loudly.
Not many parents can withstand this move; eventually, they all have to give in.
"Hahaha, congratulations to frozen on its massive box office success, already approaching 80 million RMB."
Over the phone, Old Han congratulated Eric.
"80 million RMB in 6 days, a pretty good number. Thanks to General Manager Han for the strong film scheduling."
"Everyone makes money, right? The main thing is that your movie is well-made, so audiences are willing to pay. I estimate that frozen's final box office might not surpass transformers, but it should be able to surpass Hero."
"I'd be satisfied if it breaks 200 million, after all, the main target audience is children, and the mainland doesn't seem to focus much on family films."
"Indeed. The viewing audience hasn't been cultivated yet. Compared to spending dozens of yuan to take children to the cinema, more parents are willing to take them to eat a McDonald's meal."
"However, the mainland market is developing rapidly now, especially with the viewing craze brought by transformers last year. In half a year, the number of cinemas nationwide increased by over 500, reaching the annual growth rate of previous years."
"Additionally, the viewership ratings for supernatural are also very good, especially among young audiences who really like that kind of vibe."
"So, should we add a few more?"
"Yes, we must add more. peppa pig and house of cards are both very good, and there are several from other companies. Besides TV series, someone also asked me to be an intermediary."
"Who is it? They must be quite influential to ask you to be an intermediary?" Eric asked curiously.
"CCTV. They're interested in The Voice of America's music format and want to buy the rights to create The Voice of China. They hope you can give them a discount on the price."
"Heh heh. I thought it was a bigger deal. With you, Old Han, involved, everything's negotiable. In the future, when I go to promote new movies, ask CCTV to give more interviews and publicity."
"No problem!"
"Also, send me a few more cases of wine. My consumption has been a bit high lately."
Old Han let out a laugh that all men understand, and after agreeing, he offered a few words of advice: "Brother, health is paramount! Don't think you can handle it now because you're young; depletion is very hard to recover from. Be moderate, be moderate."
"Young and ignorant of gold's worth, old and weeping over emptiness, right?"
"Profound! Profound!"
On June 18th, frozen, with a seven-day box office of 157 million dollars in North America and 371 million dollars globally, forcefully broke the record held by transformers.
In contrast, national treasure had a seven-day box office of 64 million dollars in North America. Without simultaneous releases in multiple countries, its figures were not low, but the comparison was too stark. Disney suffered a crushing defeat!
Next to join the battlefield was Universal's the bourne supremacy, Jason Bourne VS Princess Elsa.