Rorschach continued to read the newspaper, discovering the second page was entirely advertisements. Even though they were just small classifieds, Rorschach read them with great interest.
For one, it was a way to learn about the popular goods here and get a sense of the prices. For another, according to his bald boss's arrangements, the organization would use a newspaper ad to contact him.
'There really is one?' Rorschach focused his eyes and found an advertisement for the "Pachaluka Trading Company" in the bottom-right corner. In the Jabber Language, Pacha meant Light, and Luka meant 'peak' or 'sublime.'
To an ordinary person, the trading company's founder would seem to be a follower of the God of Light and Order. However, members of the organization would see the peculiar name and share a knowing smile. 'A bald head? Isn't that our boss!'
