Even the grandest spectacles must end; there's no feast that lasts forever.
The program, which had been filming for nearly five months, came to a close with the grand finale.
The name Kevin Durant exploded in popularity, becoming known to many across the United States.
A photo of his game-tying shot even landed on the full-color front page of the New York Times.
It was safe to say he had become a star.
The day after returning to Phoenix from New York, Chen Yu was driving to the US Airways Center when he saw a Nike ad for Durant on the billboards lining the highway.
On the poster, Durant gripped a basketball in one hand, staring powerfully straight ahead.
The tagline read: I fight for my dream. Do you?
Chen Yu knew the ad had been shot before the finals. Both Durant and Oden had filmed one; whoever won the championship would have their ad released.
Rumor had it that Nike was also preparing to give Durant his own signature shoe.
