These four commercials were arguably the best in the mobile phone industry. No matter which one he chose, there was no way he could lose.
He planned to adapt the 2021 VIVO "Record Beautiful Life" commercial.
Because the Rice 8 Pay was targeting the youth market, and the phone's camera was also a key feature.
Some of the lines from the commercial were quite memorable:
Life is vibrant, the world is lovely!
You don't have to know photography, but you have to record your life!
Time is fleeting; I just want to capture a single, brilliant moment.
…
Chen Jincheng wrote up the proposal in no time, but a proposal was just a proposal. Even if the lines were inspiring, a commercial couldn't rely on text and dialogue alone; it needed corresponding visuals.
The acting and charisma of the actress in that VIVO ad brought those lines to life, perfectly showcasing the idea of "Record Beautiful Life."
So, when it came to choosing the actress, he had to think carefully.
