In April, Lashou Network held two special Group Buy sales events on FoxTao, achieving a cumulative sales volume of 57 million and acquiring 230,000 new customers.
Lashou Network paid 20 million in marketing fees and 9.2 million in new user acquisition bonuses for this. The return on investment barely reached 2, which didn't seem worthwhile on the surface.
However, this 57 million in sales allowed Lashou to gain an additional 3.5% market share out of thin air in the April industry competition, firmly suppressing Meituan, WoWo Group, and Gaopeng Network.
Even Juhuasuan, with its tens of millions of daily active users, couldn't surpass Lashou Network in its first month of entering the Group Buy race.
Initially, Chen Yansen was paying attention to the competition in the Group Buy industry, but he later became busy preparing for the Super Sale Day on April 22nd and stopped keeping track.
