After Kuai Pao Liquor Travel won the battle, its market share soared, but not without a cost.
In just two months, the company's costs for marketing, human resources, and materials in the liquor travel category reached one billion.
The good news was that they had won the market share!
According to the latest statistics from iResearch Consulting, the market landscape for online travel agencies (OTAs) in Hua Country was as follows: Kuai Pao held 37.4%, Ctrip had 29.1%, Tongcheng had 9.6%, Tuniu had 6.2%, and Qunar Network had 5.6%.
Kuai Pao had leaped into first place.
Ctrip had fallen to second place in the industry.
Tongcheng's share dropped below 10%. Users from platforms like Tuniu, Qunar, and Elong were also siphoned off in large numbers by Kuai Pao and Ctrip during the conflict.
Market traffic, once fragmented, was now rapidly consolidating at the top.
