In front of the Louis Vuitton chocolate store, a long line of people braved the 37-degree heat. The scene was as bustling and lively as a line at Disney.
After all, it was only the third of its kind in the world, and the very first in the country.
On top of that, the store was only open for half the day, starting at 1:00 PM.
The store offered only 20 different products, with prices ranging from 230 to 3,200 yuan.
While most people couldn't afford other Louis Vuitton products, they could at least get a taste of this relatively "accessible" chocolate.
Consequently, the event attracted a crowd of online influencers and LV die-hards, all eager to be the first to check out the store, post about it, and do unboxings. People had even traveled from out of town just to buy the chocolates.
At the same time, many news reporters were there to gather material for what was sure to be a trending story.
Xu Yun and Xino drove to the scene.
