Early morning, Beijing.
In an era where information didn't circulate very quickly, newspapers were the most important channel for many people to get their news. Bar none.
Beijing had a total of five newspaper publishers, each with its own readership and a solid subscriber base.
While most people were still sound asleep, many street-side newsstands were already starting their day. They received the papers, placing the top stories in the most conspicuous spots to sell a few extra copies.
Every newsstand subscribed to all the available newspapers and magazines, offering a wide selection for customers to choose from.
When today's papers were delivered to the newsstand and the five delivery vehicles had driven off, the owner stared at the front pages, dazed for a moment. 'A mistaken delivery?'
'Why are all the front pages the same?'
After the newsstand owner took a closer look, he realized it wasn't a mistaken delivery—all five newspapers had the same headline!
