The show "Genius" was scheduled to air on CCTV-1.
It was a three-episode series, airing in the primetime slot at 8 PM every Saturday.
Though CCTV's reach was massive, its viewership was comprised mostly of an older demographic—people over thirty—so its shows rarely generated much online buzz.
But this time was different.
Gabriel Sinclair, the nation's top idol, had reposted the Weibo announcement for "Genius".
And Gabriel Sinclair's seventy million fans were mostly teenagers.
So when "Genius" aired, the director monitoring the data backstage was stunned.
"How are there so many viewers?"
The assistant director glanced at Weibo and said grimly, "Gabriel Sinclair reposted one of our posts half an hour ago. He's funneling his traffic to us."
"Wh-what?"
