After that, Li Xiang showed himself eating a kung pao chicken-flavored self-heating meal in the snow, and then ended his stream.
It was already noon, and his fans needed to go eat as well. Seeing how much Li Xiang was enjoying his self-heating meal, they thought he must have a sponsorship deal.
In reality, he didn't.
One fan joked, "That company should be paying you."
Li Xiang didn't think much of it. Then, to his surprise, a staff member from the marketing department of that very self-heating meal company contacted him that afternoon to discuss an advertising partnership.
They settled on a price of 80,000 yuan for a 60-second ad. The company's requirements were that he could no longer deliberately hide the brand name as he had before. It had to be displayed naturally, given a close-up, and described in more detail.
They were worried Li Xiang's description wouldn't meet their requirements, so they even sent over a script. How he integrated it into his video was up to him.
