Starting his own brand? Wang Qing was taken aback. 'And a sports and fashion leisure brand, no less.' That market wasn't like women's apparel or shoes, categories where customer loyalty was fickle. In the sports sector, brand recognition was a major factor for consumers. On top of that, Yang Hui had said he was aiming for the mid-to-high-end market, which made it even more difficult. 'If consumers don't recognize your brand, how can you sell them premium products? Who would pay those prices?'
"Don't worry, A Hui. For the store in Xinyue Square, pick your spot early. I'll have the regional team reserve a location for you in advance. For any of our projects in China, including the ones in Shanghai, you just have to say the word, and I'll make it happen."
Holy shit. Wang Qing glanced at Zhang Chun in disbelief. 'He wouldn't even support his own son this much.' Getting a brand-new label into Xinyue Group's prime locations... this was a massive, blatant boost.
