(To prevent unauthorized use, it will be published in due course.) Abstract: With the advancement of technology and the widespread coverage of intelligent networks, the emergence of the game industry in recent years has been evident to the public. The way games are disseminated is no longer confined to rigid promotional models, and the influence of games has gradually expanded to all aspects of life. Consequently, game companies must continuously integrate resources, innovate, and improve performance to keep pace with rapid development. The diversification strategy precisely meets the planning needs and development goals within the gaming industry. In the context of economic globalization, the diversification strategy, as a preferred model for enterprise development, is equally applicable to game companies. This article uses Sanqi Mutual Entertainment Company as an example to illustrate the impact of the diversification strategy on the performance of game companies.
