Valentine's Day is a great day for giving out dog food.
This is true whether it is an unscrupulous director and his vixen boss outside the screen, or Shiki Tono and Arcueid on the screen.
"Tsuki-hime", as a Hollywood romantic love story oriented towards men, has attracted countless boys.
Whether these men are single or have girlfriends now, they all envy Shiki Tohno on the screen.
As a niche product, although "Tsukihime" is a great story, its commercial potential is obviously not as good as Fate.
After Friday and Saturday consumed the enthusiasm of a large number of Type-Moon fans and male audiences, the popularity of "Tsuki-hime" began to wane.
Generally speaking, the weekend box office trend of Hollywood movies is that Saturday is higher than Friday, Sunday is lower than Saturday and higher than Friday.
Even if there are changes, the box office data will not decline too much.
But the date chosen by "Tsukihime" is really good, as Saturday is Valentine's Day.
As a love movie, "Tsuki-hime" naturally became the first choice for men and women on Valentine's Day.
So it's no surprise that Saturday's single-day box office was higher than Friday's, reaching 42.71 million US dollars.
Unfortunately, the box office performance of "Tsuki-hime" began to decline on Sunday.
It plummeted by about 40% in one day on Sunday, and only received 25.63 million US dollars.
There is nothing that can be done about it. After all, the promotion of the movie "Tsuki-hime" from beginning to end is just a love movie.
This naturally isolates a group of viewers who are not interested in romantic movies.
But Nanaya knew very well that if "Tsuki-hime" was promoted as a fantasy special effects movie, the movie's opening box office would definitely be much higher than it is now.
But what will be rewarded in return is an avalanche-like collapse in audience reputation and all kinds of criticism.
Because "Tsuki-hime" is, after all, just a medium-budget movie with an investment of 50 million US dollars.
If you show this to audiences who are used to special effects movies costing hundreds of millions of dollars, it would be strange if they don't criticize you enough.
That would be a complete marketing mistake and would overdraw Fate's commercial potential.
Nanaya would never do such a thing as killing the goose that lays the eggs.
But at the same time, the characteristics of "Tsuki-hime" as a niche movie targeting a niche market among Type-Moon fans were ultimately fully demonstrated in its box office performance.
However, "Tsuki-hime" still achieved huge success, with a box office of 104 million US dollars in the first weekend, which was undoubtedly a success in the off-season of the box office.
Not every movie can break movie market records in the off-season like FZ did.
You know, in previous years, it was not surprising that there were no movies that broke the 100 million box office in the North American market in February.
Of course, fan-favorite movies always have the fate of starting high and ending low.
Although "Tsukihime" is definitely considered a masterpiece in the eyes of male audiences and Fate fans.
The former enjoyed this heartwarming love story;
The latter was very satisfied with the sense of mystery created by the story and believed that it was a pure-blooded Type-Moon story.
But in the eyes of most viewers, the reputation of "Tsuki-hime" is really average.
If the audience does not have a deep understanding of the Type-Moon story, it would be difficult to even get some of the jokes in the movie.
Coupled with the malicious slander from some female audience groups, the average IMDB audience score of "Tsuki-hime" is only 7.6 points.
This score should be the lowest score among the current Type-Moon series works.
Although it's not rotten, there are still many cases of malicious low scores.
But this seems to have already foreshadowed that the box office of "Tsuki-hime" will start high and end low in the future.
Therefore, despite a good start, if "Tsuki-hime" wants to stabilize its box office performance, it naturally needs new stimulation.
Whether Shiki is willing or not, since he has become a member of the Type-Moon Film and Television Universe director team, there are some things he must do.
As a business plan, since there is money to be made, launching a sequel is inevitable.
So, on Monday, February 16th.
Shiki Matsuno held a press conference on behalf of the crew and production company, announcing that "Tsuki-hime" will become a series of films and will subsequently release sequels.
The story will continue what happened after Shiki and Arcueid became a couple.
That is what Nanaya had decided before, to make this work into a lunar version of the "Journey to the West" story.
Although some of the plots are based on the various official sequels of Type-Moon in the previous life, Nanaya will refer to them.
But overall, the screenwriter team of "Tsukihime" will re-arrange it according to the settings.
After all, as one of Mushroom's early works, "Tsuki-hime" still has many immature designs.
The most criticized part is the last branch option regarding the ending of the princess line.
If the player chooses to abide by the agreement with Arcueid, then the True End is triggered;
If the agreement is not followed, the Happy End is triggered.
When I first played "Tsukihime", Nanaya was troubled by this option for a long time.
If a normal person sees this option, he or she will usually choose to abide by the agreement.
In the end, if it weren't for the guide, Nanaya probably wouldn't have been able to get this Happy Ending.
This is an anti-human thinking option design, it is obvious that Mushroom deliberately created the ending in order to insert a Happy End.
In fact, as can be seen from the name of the True End, Arcueid bids farewell to Shiki Tohno and returns to the Millennium City to sleep, which is the true ending that Mushroom expected.
Nanaya even suspected that the Happy Ending of the Princess Line was obtained by Takeuchi using Mushroom's pocket money as a threat.
Otherwise, it would be impossible to explain the options that go against normal thinking and the childish settings in Happy End.
What does it mean that after going back and sleeping for seven days, the urge to suck blood is gone?
This obviously conflicts with the previous setting, right?
This is equivalent to dispelling the seriousness that was laid before the story of "Tsuki-hime".
There is certainly no problem with the game doing this, after all, there is a True End to support it.
But it is not appropriate to do this for movies and novels. After all, forcing a happy ending that violates the setting can easily be understood by the audience as a drop in intelligence.
This is also the reason why Nanaya wanted "Tsukihime" to use the True End before.
What Shiki Matsuno did was to merge the two Ends, and Shiki Tohno kept his promise with Arcueid.
And because of love, Arcueid also chose to be with Shiki.
Of course, the problem of blood-sucking impulse has not been solved.
This is despite Shiki Tohno himself stating that he could use the Mystic Eye to "kill" the concept of "blood-sucking urge" in Arcueid.
But this statement doesn't sound very reliable.
However, Nanaya doesn't need to be too strict.
After all, it is easier to continue writing the story if there are loopholes.
If everything is solved satisfactorily, how can he and Washimine make money by making a sequel?
In addition to the project of the sequel film, the crew also announced that "Tsuki-hime" will be released in novel and comic versions.
The novel version will follow the original storyline of the "Tsukihime" game, with each heroine being written and released separately.
Of course, there is no so-called May line.
As for the comic version, it will be adapted according to the main plot of the "Tsuki-hime" movie and add some details that are not mentioned in the story movie.
For example, the past of the senior and some history of the Tohno family.
It can be regarded as a complement to the movie's story.
Now that the sequel has been confirmed, all the main creative staff including director Manzhang Shiki, male and female protagonists John Cho and Yoshinaga Yukari have returned.
Generally speaking, as long as there are no major problems with a film project.
Then the main creative positions will not be replaced in the sequel of the movie.
This is an unchanging rule in the circle.
Anyway, the film's creators have signed long-term contracts with Washimine Entertainment, so returning is not a problem.
This is probably Nanaya's habit.
Regardless of whether the movie will have a sequel or not, it's better to sign a long-term contract with the actors first.
If you don't want to, find someone else. You're not the only actor who wants to be famous.
This is also the reason why Washimine Entertainment rarely uses well-known actors.
Actors who have already become famous rarely tie themselves to a long-term project.
But it's different for those young actors. They are not popular and have no extra choices.
Who knows if Washimine Entertainment will be their only chance.
As for whether these young actors will break their contracts after becoming famous, or threaten to produce a sequel.
Nanaya and Shion never take such things to heart, and their legal department is not a pushover.
If these actors dare to do so, they will naturally be greeted with a warning from the strongest legal department in the East.
The news that "Tsuki-hime" will have a sequel is naturally an excitement for Type-Moon fans.
Especially those fans who particularly like Type-Moon's world setting.
After watching "Tsuki-hime", they found that the setting of the Type-Moon world in this movie was far more detailed than that in the Fate series.
Some details that were never mentioned in Fate are also mentioned here.
Many viewers even watched "Magical Night" and "Tsuki-hime" together, and enjoyed looking for the connections between the works.
It is conceivable that when Washimine Entertainment announced the sequel to "Tsuki-hime", many die-hard fans of Type-Moon went to the cinema and started watching the film for the second or even third time.
Of course, what's more important is that although "Tsuki-hime" did not receive a good reputation among female audiences, other movies released at the same time were not much better.
After comparing the worst of all the Valentine's Day films, "Tsuki-hime" is clearly much more advantageous.
At least, this movie can be considered a special effects movie to some extent.
Of course, the happiest people are the male audience.
In previous years, the movies released during the Valentine's Day period either served the female audience or did not serve the female audience.
We men have dignity too, okay!
Do you, the film company, know how much sacrifice we men have made at this time of year in previous years?
This Valentine's Day, there is a movie tailor-made for men, so of course I have to support it.
Therefore, many viewers chose this movie during this year's Valentine's Day schedule with the idea of taking revenge on female audiences.