Chapter 225: Make Them Willingly Spend Money
Matthew found this phrase quite interesting.
"How do you sell your products?"
The answer was simple: create demand!
This is a clever marketing strategy.
Whether in this world or in Matthew's previous life, it never failed.
Moreover, it was widely applied in various industries.
For example, the once-famous "Brain Gold."
Did people really need it?
Or "flamboyant celebrities" with exaggerated personalities.
Wasn't that another way of exploiting people?
Of course, when talking about exploitation, you couldn't ignore the anxiety of "devaluation."
In this regard, certain Western nations played an even more elaborate game.
They split personalities into different labels, attaching tags they thought suited everyone.
A whole range of products and services designed just for them awaited at the end of that ideological path.
In the beginning, it might have been as simple as buying and selling.
If there was any evolution, it was probably in the understanding of "human nature."
Anyway, for those without any "humanity," these things were meaningless.
Matthew applied a small part of this and, under the eager gazes of the adventurers,
he ceremoniously introduced a product Bay Territory's factories had been manufacturing early on:
"A portable mini detection rod!"
The small detection rod in Matthew's hand immediately attracted everyone's attention.
It was a wooden staff about a meter long.
The adventurers, who had been eagerly waiting, were momentarily stunned.
They repeatedly examined the mini detection rod in Matthew's hand but saw nothing special about it.
Is this it?
Everyone was confused!
Matthew ignored their reactions, handing the mini detection rod to Beelzebub and turning to leave.
Once again in the spotlight, Beelzebub also said nothing, gesturing for the crowd to follow him as he stepped onto the lift.
Most adventurers hesitated for only a second or two before quickly following.
The people of Bay Territory weren't afraid, so why should they be?
After all, they were here to risk their lives for money, and with such a good opportunity, they had to seize it.
On the other hand, the noble heirs who were eager but hesitant felt more conflicted.
Even if it seemed safe below, they didn't dare act recklessly.
After all, if something went wrong, they were finished.
Beelzebub didn't wait for those adventurers who missed the first trip and strode out of the fortress.
The adventurers quickly followed, knowing full well
that this towering barbarian warrior was far less approachable than the soldiers.
Under everyone's gaze, Beelzebub lightly pressed the mini detection rod into the ground.
Nothing happened!
Seeing this, the adventurers were dumbfounded.
And then?
At that moment, a sharp scream suddenly came from the distance!
Everyone was startled, turning to look, but the darkness blocked their vision, revealing nothing.
At that moment, Beelzebub raised his crossbow and fired an arrow enchanted with Light Spell!
Many pairs of eyes were locked onto the arrow.
Under the glow of the Light Spell, a Sky-Splitting Lizard with its belly pierced by earth spikes darted from the shadows, biting down on the glowing arrow.
Darkness returned instantly, but every adventurer felt a surge of excitement.
Those allowed into the ruins' camp were at least mid-tier elites.
They had spent five to six years struggling along the path of an adventurer.
They immediately realized the power of the mini detection rod!
From nearly 100 meters away, it had automatically detected the enemy and initiated an attack.
Though the damage was weak, it was enough to thwart the Sky-Splitting Lizard's ambush.
In the depths of the ruins, where tunnels and ruins intertwined, the mini detection rod could easily flush out hidden threats or lure enemies away.
For them, finding multiple uses for a tool or piece of equipment was second nature.
At the same time, some adventurers were also eyeing the Light Spell arrows just fired.
Though most adventurers couldn't articulate the term "phototaxis,"
they understood that in the underground ruins and catacombs, bright light could either spell doom or be a lifeline.
Many adventurers were intrigued.
If they could spot these dangerous Sky-Splitting Lizards in advance, knowing their strength, they felt confident they could hunt or avoid them.
Of course, most adventurers were more focused on hunting.
If they were lucky enough to dig out a space crystal from a Sky-Splitting Lizard's head,
the price of over 1000 gold coins was enough to make any mid-tier or high-tier adventurer envious.
Just as many adventurers were preparing to crowd around Beelzebub, something surprising happened.
The Sky-Splitting Lizard, which had been screeching in pain, didn't attack Beelzebub, who was much closer but instead disappeared into the distant darkness.
Watching Beelzebub remain calm under the light of the spell, several sharp high-tier adventurers widened their eyes.
They quickly realized that Beelzebub must have something on him!
Something that could repel and prevent the Sky-Splitting Lizards from attacking!
However, they didn't even need to ask; they knew Beelzebub wouldn't reveal this secret casually.
The adventurers returning from the underground ruins looked up at the blazing sun in the sky, feeling an unusual sense of warmth.
But soon, they would willingly descend into the dark ruins again.
Before that, they needed to buy some items and tools to deal with the ruins and the Sky-Splitting Lizards.
Before they could ask Beelzebub, several experienced vendors appeared, well-prepared.
"Selling underground ruins adventure kits!"
"One underground ruins adventure kit, only 5 gold coins."
"Includes one mini detection rod, three Light Spell arrows, a well-sealed simple tent, and 5 kilograms of highly nutritious dried fish powder."
"The mini detection rod can detect the location of Sky-Splitting Lizards within 100 meters and can be used three times a day."
"The Light Spell arrows are specially crafted with unique fletching."
"They fly silently through the air, perfect for spotting or luring Sky-Splitting Lizards."
"The well-sealed tent can block most scents and still allow for breathable air, making it ideal for temporary rest in the underground ruins."
"One cup of water mixed with dried fish powder, and you won't need food for half a day..."
"Buy the underground ruins adventure kit and make it easy to earn big money..."
"..."
The eager adventurers, after trying and testing the items, willingly handed over their gold coins.
Only 5 gold coins per kit, and killing just two Sky-Splitting Lizards would cover the cost!