"We are the dolls of the new era—Bratz!"
"My name is Yasmin, I'm 15 years old, and I hate being called 'cute' because I love pop music, movies, and all things cool."
"Cloe! Cloe! Cloe! That's right, I'm Cloe, the one who loves to jump around! I love to sing, and I love rock music. If you love rock music too, you're welcome to sing and dance with me!"
"I'm Cameron! The sexy girl Cameron, not Princess Cameron!"
"Don't you want to get close to me? Hey, you actually dare to come over?! Remember, the person about to flatten you is named Kung Fu Jade!"
"Hello everyone, I'm the fashion designer Sasha. My favorite thing to do is wake up every day, get dressed beautifully in different new outfits, and make everyone who sees me scream."
6 PM.
During a commercial break on the WB network, five Bratz dolls appeared in an advertisement, constantly showcasing themselves to television viewers.
They were rebellious and unconventional;
They were cute and beautiful, yet they hated being called "cute." They were new-age girls who yearned for freedom;
Unlike Barbie dolls in princess dresses and tiaras, Bratz dolls preferred to dress as rock girls, lawyers, teachers, officials, or the girl next door. From their clothes to their shoes and hats, and even their jewelry and bags, they completely discarded the "cute girl" label. Everything was cool and trendy, perfectly in tune with the times.
The appearance of these five little ones, with their anti-traditional, anti-Barbie, cool styles, instantly captivated the era!
"Wow!"
"What cool dolls!"
"Exactly, these are the dolls for us. Barbie's princess series is too childish and boring."
"Yasmin, Cloe, Cameron, Jade, and Sasha? They're so cool~!"
In late 1990s America, whether in economics, politics, culture, or social structure, everything was at a turning point. Even girls aged 7-12 had vastly different psychological characteristics from girls a decade prior.
Girls of the past,
liked princess dresses, dreamed of becoming princesses, living in castles, and hoped to meet a perfect Prince Charming when they grew up;
But… new-age girls were different.
"Are we always just little princesses who get captured by evil dragons, cry in fear, are utterly powerless to resist, and can only passively wait for a brave prince to rescue us?"
"No~!"
"Can't we bravely fight evil dragons?"
"Yes!"
"We can!"
"We are girls growing up in a new era. We have courage, a spirit of sacrifice, and dare to fight against all evil dragons. We are independent girls, and even without a prince, we can forge ahead!"
"I'm Yasmin."
"I'm Cloe."
..."I'm Sasha!"
"Please remember, we are not only cool teenagers, but also warriors who bravely fight evil dragons. We are Bratz~!"
Bratz advertisements were everywhere!
In a short time, they swept across North America like wildfire!
News, radio, television, internet, magazines… all available media, under the relentless bombardment of Golden Dawn Entertainment Group, generated immense interest in Bratz among countless families and 7-12 year old girls across North America.
At the same time.
To better promote Bratz, Kyle didn't mind leveraging his recent popularity and cooperating with the hype.
For this, Kyle even appeared on a WB network variety show, personally endorsing Bratz!
"Mr. Page, Bratz is a product under your brand?" the host asked.
"Of course!"
Kyle said proudly, "Don't you think they're cool? Rebellious, unconventional, freedom-seeking, and yearning for beauty are their distinct characteristics!"
Hearing this, the host immediately feigned surprise and said, "Your Bratz dolls are promoting an anti-traditional, anti-Barbie slogan. Are you planning to compete with Mattel's Barbie dolls?"
"No!"
"Mr. Host, you must understand one thing. The Bratz dolls we create are absolutely not Barbie dolls, nor can they ever become Barbie dolls!"
Kyle answered with exceptional firmness, speaking with absolute certainty.
"What the hell? Kyle, this guy, isn't doing internet or movies. Why is he messing around with dolls again?"
At this moment, Apple CEO Steve Jobs, who was watching TV, was greatly surprised.
In fact, many of Kyle's friends or unfriendly acquaintances also received news that Kyle was selling dolls again.
It was hard for them not to know!
The truth was, Kyle's recent popularity from his billions in net worth was too high, and now he was frantically promoting Bratz. The news was everywhere, and they constantly saw these updates.
Jordan: "Can he beat Mattel's Barbie dolls? Kyle is just throwing his money away!"
Redstone: "Shameless. A billionaire personally promoting a product. But, with this shameless drive, plus the anti-Barbie, anti-traditional setup, no matter the final sales results of Bratz, Kyle will make a profit. He truly is a talent!"
Murdoch: "The Bratz design is innovative and very modern. I predict Mattel is in trouble!"
How many shrewd people are there in America!
When Kyle personally promoted Bratz, many shrewd individuals already knew his intentions and easily analyzed the pros and cons, all realizing it was a lucrative business.
"Selling Bratz might turn a profit?!"
Owners and managers of peripheral chain stores and toy retail outlets across America keenly spotted the business opportunity.
They immediately took the initiative to contact the Bratz factory, seeking sales quotas.
What could Kyle do?
Of course, he accepted the business that came knocking!
Facing the first batch of dealers who came to cooperate, Kyle instructed Taro Hashimoto to give them significant discounts.
Bratz Regular Edition: Priced at $8.99.
Remember, this is not the ex-factory price!
It's the unified retail price for customers at dealer stores!
The ex-factory price given by the Bratz factory to dealers in various regions was roughly $6-8;
"Mr. Page told me that he appreciates your trust, and therefore, for you, the first batch of partners, he is offering a greatly discounted ex-factory price."
"$5!"
"The average ex-factory price for each Bratz doll is $5!"
Taro Hashimoto's words immediately delighted the cooperating dealers, who all agreed to sign contracts.
In just 3 hours, 1.06 million Bratz dolls were all shipped from the factory!
The third and fourth batches, totaling 6 million Bratz dolls, produced by the Asian factory, were also being urgently shipped to the American mainland…
June 1st.
On International Children's Day, Bratz, which had already been fully rolled out, officially launched and went on sale in North America!